Scott Danish

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Research Firm Clutch Identifies BayCreative Among Top U.S. Marketing and Advertising Agencies

Posted by Scott Danish on Sep 3, 2015 9:30:00 AM

Today Clutch, an independent B2B services research company, published its first report on marketing and advertising agencies in the U.S. The research identifies leading agencies that have competencies across a range of both traditional and digital marketing functions. The full report can be found at: https://clutch.co/agencies/leaders-matrix.

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Topics: full service marketing, marketing strategies, b2b marketing, digital marketing

B2B Lead Nurture Campaigns Improve Personalization, Targeting

Posted by Scott Danish on Aug 13, 2015 10:24:00 AM

I frequently use eMarketer for trusted information, research and resources on B2B digital marketing.  You probably do too.  

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Topics: full service marketing, marketing strategies, demand generation, lead generation, b2b marketing

5 Essentials for Managing Successful B2B Pay-Per-Click Campaigns

Posted by Scott Danish on Jul 31, 2015 1:00:00 PM

Paid search advertising can be a great way for B2B marketers to rapidly grow business. It can drive massive traffic to websites but must be managed properly for businesses to succeed. However, to successfully manage Pay-Per-Click (PPC) Campaigns, B2B marketers must put their focus on the following five essential areas.

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Topics: keywords, full service marketing, marketing strategies, demand generation, lead generation, b2b marketing, Pay-Per-Click

8 Tips for B2B Marketers to Rock SEO Management

Posted by Scott Danish on Jul 29, 2015 10:00:00 AM

As a B2B marketer, you're always in search of new customers to grow business. To do so, you've got to "get found" by your target audiences. While the use of search engine optimization (SEO) might have made things easier, there are several mistakes B2B marketers still make when trying to manage an effective inbound marketing strategy. The following SEO management tips will help B2B marketers succeed among stiff online competition.

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Topics: SEO, Content Development, inbound marketing, full service marketing, marketing strategies, b2b marketing

Top 10 Ways B2B Marketers (Like You!) Make LinkedIn Rock

Posted by Scott Danish on Jun 8, 2015 12:10:39 PM

Sure, Facebook is a terrific channel for connecting with consumers, and Twitter is a great way to capture the buzz on the street. But LinkedIn is the social media platform for B2B marketing — hands down. Whether your focus is on inbound marketing, lead generation, building brand awareness, or simply drawing comments from prospective clients, few networks can match LinkedIn in importance or features. Here are the top 10 ways to make LinkedIn a key part of your B2B marketing mix.

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Topics: Social, Content Development, full service marketing, marketing strategies, b2b marketing

What’s So Special About B2B Marketing?

Posted by Scott Danish on Jun 2, 2015 3:19:34 PM

You’ve probably heard the saying, “No one ever got fired for buying IBM.” 

IBM didn’t get its sterling reputation overnight. It achieved it by creating a superior product, being a leader in innovation, and building trust with its clients to ensure they would return.

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Topics: Client Relationships, full service marketing, marketing strategies, b2b marketing

7 Steps to Effective B2B Inbound Marketing

Posted by Scott Danish on Jun 1, 2015 1:49:45 PM

Meeting key performance indicators (KPIs) in your inbound marketing efforts needn't be difficult. In our experience, there is a simple seven-step process that companies of any size can follow to achieve success. Using this process, the various pieces of the puzzle – from content development to marketing automation — fall into place seamlessly.

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Topics: Content Development, inbound marketing, full service marketing, demand generation, lead generation

Five Steps to Energize Messaging for B2B Marketers

Posted by Scott Danish on May 29, 2015 11:02:46 AM

Most of our B2B clients find themselves in markets that suit themselves well to good branding practices. For them, good branding represents an effective, persistent way to communicate their company's value proposition. It's also the cornerstone of their relationship with everyone from customers to prospects to business partners. By ensuring their brand is well-managed and maintained in the long term, they build familiarity and confidence — two key components in ensuring that prospective and current customers feel comfortable doing business with them.

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Topics: strategic marketing, Branding, Brand Development, full service marketing, Messaging

The Four Golden Rules of B2B Social Media Marketing

Posted by Scott Danish on May 28, 2015 10:59:00 AM

You’re smart, savvy, and you know your business like the back of your hand. So, why does it seem like no matter how much social media marketing you do, you’re only reaching the same, small circle of people? The answer is quite simple: Despite your best intentions, you might be doing everything wrong.

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Topics: Social, SEO, Content Development, inbound marketing

Four Vital Tips for B2B Video Marketing

Posted by Scott Danish on May 20, 2015 12:02:00 PM

Marketing is a lot like speed dating—except you don’t have a few minutes to attract your prospect’s interest. You’re lucky if you get eight seconds. And since attention spans aren’t getting any longer, it’s more important than ever to make a quick but lasting impression. But when it comes to solidifying a connection with your prospects, words alone won’t cut it. You need to reach them how they want to be reached: Digitally.

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Topics: video

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