Scott Danish

Recent Posts

The Four Golden Rules of B2B Social Media Marketing

Posted by Scott Danish on May 28, 2015 10:59:00 AM

You’re smart, savvy, and you know your business like the back of your hand. So, why does it seem like no matter how much social media marketing you do, you’re only reaching the same, small circle of people? The answer is quite simple: Despite your best intentions, you might be doing everything wrong.

Read More

Topics: Social, SEO, Content Development, inbound marketing

Four Vital Tips for B2B Video Marketing

Posted by Scott Danish on May 20, 2015 12:02:00 PM

Marketing is a lot like speed dating—except you don’t have a few minutes to attract your prospect’s interest. You’re lucky if you get eight seconds. And since attention spans aren’t getting any longer, it’s more important than ever to make a quick but lasting impression. But when it comes to solidifying a connection with your prospects, words alone won’t cut it. You need to reach them how they want to be reached: Digitally.

Read More

Topics: video

Revamp Your B2B Content Marketing - Four Sure-Fire Ways

Posted by Scott Danish on May 15, 2015 8:00:00 AM

Let's face it, B2B marketers … your inbound marketing endeavors are more complex than your B2C counterparts. In the B2B space, you’re not just selling to individuals. There are a lot more people—and stages—in the buying process. And if your client’s purc

Read More

Four Ways to Master B2B Marketing in the Digital Age

Posted by Scott Danish on May 11, 2015 11:22:00 PM

Just when you thought the business-to-business (B2B) space couldn't get more exciting, the digital revolution came along and changed the marketing game. No longer are in-person interactions necessary for closing deals. Today’s B2B customers do their research long before signing on the dotted line. In fact, ab2b_marketing staggering 94% turns to the Internet before making purchase decisions, according to a recent study from the Acquity Group.

As a sophisticated B2B marketer, you need to evolve your strategy to keep up with the shifting landscape. But how do you create the most effective marketing plan for your B2B company? Here are four digital marketing tips that are time-tested and proven to work perfectly in the B2B sphere.

Read More

Topics: strategic marketing, full service marketing, marketing strategies

Strategic Marketing – Leveraging the Value of Content

Posted by Scott Danish on May 29, 2013 10:24:00 AM

Today, marketers need to produce a constant flow of new content. These blogs, tweets, posts, webinars, etc. add value in a number of important ways. Content improves search engine rankings, drives traffic to websites, and helps to nurture existing leads. But, it can’t be just any content. You can’t post articles about your cat’s favorite toys and expect them to drive the traffic your looking for. Content, as part of a strategic marketing plan, has to be relevant and remarkable. 

Read More

Topics: marketing strategies

"Get Found" by the Right Prospects to Drive Lead Generation

Posted by Scott Danish on Apr 11, 2013 12:22:00 PM

Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accounts—to be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.

inbound funnel
Read More

Topics: strategic marketing, marketing agency, Outsource Marketing, SEO, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, lead generation

4 Stages of Brand Development That Will Energize Your Marketing

Posted by Scott Danish on Mar 29, 2013 9:30:00 AM

Most businesses and organizations are positioned in markets that are suited to the benefits of good branding practices. Branding stands out as a persistent and effective means to communicate a company’s value proposition, and is the cornerstone for a dependable Brand Development is at the center of good marketingrelationship with customers, prospects and business partners. Long-term, well-managed brands build confidence and familiarity–both key components in helping customers and prospects feel comfortable about choosing to do business with you.

Read More

Topics: marketing strategies

contact-bc2.jpg

Subscribe via E-mail

Follow BayCreative

Download our free Guide: 7 Steps for Successful Websites