Not all things should be outsourced, but there are times when outsourcing your marketing makes more sense than struggling to see some return on your efforts. However, there are ways to make outsource marketing more successful, such as regular communication, accessibility to company information and team integration.
It's incredibly important that you're able to incorporate your outsourced team with your in-house team, even temporarily. They'll need to have a strong understanding of how your social efforts fit into your overall marketing strategy.
At the end of the day, you aren't going to find a magic bullet. Very rarely is any business process a "set it and forget it" kind of action. You have to be committed to your message and to your marketing efforts. Make sure you partner with a wonderful marketing company that’s willing to share their ideas and work with you for success!
BayCreative has a long track record of marketing success with a variety of B2B companies. We believe in a collaborative process that ensures the best results and a happy, productive relationship moving forward. Whether we are working on a full branding project, a website redesign or just a few corporate documents we take the time to explore each client's particular situation so we can best address their needs. Download the Aravo Website Redesign case study to see how BayCreative in action as a outsource marketing partner for a leading B2B company.