Your website is often the first place that a prospect will interact with your company. It’s your best shot at a good impression and a way for people to engage with you on their own terms. Just as you wouldn’t show up for a job interview in shorts and a t-shirt you don’t want your website to misrepresent your brand. But beyond appearance, websites are quickly becoming the primary lead generation tool and sales source for many companies. So, your site needs to look great but it also has to be a well- oiled lead-generating machine that takes advantage of the latest in SEO and content marketing strategies.
Redesigning a website is an exciting project and if it’s done the right way you will have a new home online that not only looks great but also efficiently engages prospects and nurtures leads for your business.
In the past 15 years BayCreative has produced websites for all kinds of businesses (check out some examples of our work), utilizing best practices and the most advanced techniques. We've taken all of this experience and put together a 7 step guide to help you achieve a successful website redesign.
The First Step is to Evaluate Your Goals
Your website is possibly the most easily accessed face of your brand. Because of this, it should also be a memorable experience for anyone who sees it. More and more, your website is the primary way that prospects interact with your company. But before you jump headlong into a web redesign project it’s important to ask the question: is a new website the right thing for us?
Designing, and building anew website or redesigning your current site is
a long process. There are many phases and each requires the allocation of significant resources. There’s content to create, images to source, styles to design and then the logistics of putting it all together and getting it hosted.
There are many bad reasons to create a new website and usually they all boil down to the idea that a fresh look will generate new interest in your company and your brand. But this excitement is typically short lived and once it wears off what really matters is that your new site was designed to improve performance and efficiently funnel traffic to generate new leads.