The First and Most Important Question to Ask BEFORE Any Marketing

Posted by BC Team on Oct 24, 2013 11:30:32 AM

When you think about marketing your business, you consider the budget you have, the types of materials you want to use, and what products or services you want to highlight. While these are all important components of a successful campaign, you should only develop them after your ask yourself one important question.

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Topics: strategic marketing

"Get Found" by the Right Prospects to Drive Lead Generation

Posted by Scott Danish on Apr 11, 2013 12:22:00 PM

Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accounts—to be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.

inbound funnel
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Topics: strategic marketing, marketing agency, Outsource Marketing, SEO, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, lead generation

Is Content Still the King?

Posted by Arne Hurty on Feb 16, 2013 1:42:00 PM

We've all heard the phrase content is king and have an idea of what that means. In the context of the web it has specific meaning regarding the value of SEO. Search providers (Google, Bing, etc.) seem to be changing the game on us with sophisticated technology like Panda. The underlying goal is straightforward enough—delivering relevant results on searches. After all, that's how they stay in business. Keeping that in mind makes it easier to concentrate on what matters in SEO. However, with the way search engines are changing, is it possibly time to reconsider the statement 'content is king?' Could user experience become the main focus? 

experience is king
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Topics: strategic marketing, SEO, Content Development, creative marketing, inbound marketing

The Essential Pieces of Modern Marketing Strategies

Posted by Sven Hurty on Dec 4, 2012 9:22:00 AM

In today's increasingly modern and competitive business landscape, you need a modern marketing strategy to survive. But where do you start?

A modern marketing plan doesn't need to be this complex.
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Topics: marketing plan, strategic marketing, Online Marketing, Content Development, inbound marketing, full service marketing, marketing strategies

Creative Marketing: 7 Steps to creating a popular blog

Posted by Gabriella Sannino on Nov 29, 2012 11:25:00 AM

popular blogsAccording to the WordPress Blog there are currently 57,316,676 blogs (and counting) that have been created just on their platform and that number is continually growing. Add in more huge numbers of blogs built on other platforms, and you begin to understand the level of competition you're faced with. If you are a new business and are considering starting a new blog, one thing's for sure, you never want to be the only one visiting your own blog.

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Topics: strategic marketing, Content Development

Wordpress Powers Corporate Website Design

Posted by Eric Dykstra on Nov 15, 2012 11:37:00 AM

More and more corporations are turning to Wordpress-based sites as a way to maintain a professional website while having the flexibility of updating content without any specific technical expertise. 

powers-corporate-design
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Topics: strategic marketing, Online Marketing, website design and development, Development

What is Strategic Marketing?

Posted by Sven Hurty on Sep 5, 2012 1:36:00 PM

All companies know that in order to grow their business, they need to keep finding new customers and that means marketing. However, the breakdown starts to happen when marketing departments get overworked, or a company doesn't have their own department to help them through the planning process.

Where are your customers
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Topics: marketing plan, strategic marketing, marketing agency, Outsource Marketing, full service marketing, customer profile

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