Over the past few years the use of stock photography in marketing campaigns has been increasing exponentially. There are a wide array of options, from high end houses like Corbis and GettyImages to more affordable options like Dreamstime and Shutterstock, all providing a variety of images to meet any companies need. With this rising popularity, accessibilities and quality of stock photography it might be hard to see any reason not to use it for all of your marketing needs, right? Well, there are a few other things to consider before you go running to your nearest stock site and fill your pages with "women laughing alone with salads." How are these photos really connecting your message with the viewer? How can you best use photography to turn your marketing materials and website into creative marketing pieces?