The Value of Videos in Engaging with More B2B Clients and Prospects

Posted by Taylor Ciarallo on Apr 5, 2023 1:11:35 PM

As decision-makers, senior executives are fiercely pursued in B2B sales, partnerships, and marketing. It is not easy to gain their attention, nor keep them engaged. 

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Topics: strategic marketing, marketing agency, video, quality design, marketing strategies, b2b marketing, customer experience

Creating Content That Connects with Your B2B Customers

Posted by Taylor Ciarallo on Mar 8, 2023 2:25:28 PM

Brand personality, value, and differentiations at the center

Today we are going to talk about the always great, always mysterious topic of content. Let’s add another layer of mystery and make that B2B content for high-tech companies…now we're talking! 

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Topics: Branding, Online Marketing, Brand Development, video, Client Relationships, Social, Outsource Marketing, SEO, Content Development, website design and development, creative marketing, graphic design, Power Point, Presentation, PowerPoint, slide deck, Collaboration, demand generation, Development, Messaging, b2b marketing, customer experience, content, Thought Leadership, Award winning marketing agency, Creative Agency

Counter Two B2B Marketing Inhibitors Today... Advance Business Forever

Posted by Taylor Ciarallo on Jan 13, 2023 2:50:18 PM

What inhibitors are currently slowing your business growth? Now is the best time to turn a critical eye on your B2B marketing initiatives to root out and eliminate marketing inhibitors.

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Topics: marketing agency, Branding, Online Marketing, Brand Development, video, Client Relationships, Content Development, b2b marketing, Award winning marketing agency, Creative Agency

11 Tips to Create Engaging B2B Videos (Your Target Audience Will Actually Pay Attention to)

Posted by Scott Danish on Jan 29, 2019 1:15:00 PM

According to a study from Microsoft, people now have an eight-second attention span. (The average attention span for a goldfish: nine seconds.)
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Topics: strategic marketing, marketing agency, video, marketing strategies, b2b marketing

Move Your Audience with Motion Graphics and Video

Posted by Scott Danish on Apr 9, 2018 6:41:12 PM

Congratulations! You’ve decided that you need a video to introduce your company or your product/service to customers, and you’re excited to get started. But before we do that, let’s look at three "explainer" videos with unique approaches to making that first impression.

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Topics: Brand Development, video, SEO, b2b marketing, digital marketing

What Could Possibly Be Funny About File Security?

Posted by Scott Danish on Jan 8, 2018 1:00:00 PM

You wouldn't necessarily think file security software is a place for comedy, but BayCreative produced this video for our client Seclore that takes a humorous look at the world of Enterprise Rights Management.

Meet Steve, our enthusiastic but inept IT Director ... struggling to provide effective ERM solutions to his company.

We're proud of the team that developed this great video, and working with Seclore was a delight.

See for yourself, and keep us fresh in mind.

All the best!
- Team BayCreative - 

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Topics: strategic marketing, Brand Development, video, Content Development, creative marketing, b2b marketing, digital marketing

The explainer video and what’s next?

Posted by Arne Hurty on Jul 31, 2015 3:58:00 PM

The “explainer” video has become quite the thing. It’s a staple for business marketing as sure as a website, an email address, a phone number is. So what makes it an explainer. It’s not a demo video which shows you how something works. It’s not a tutorial which instructs you on how to do something. 

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Topics: video, Presentation, customer experience

Four Vital Tips for B2B Video Marketing

Posted by Scott Danish on May 20, 2015 3:02:00 PM

Marketing is a lot like speed dating—except you don’t have a few minutes to attract your prospect’s interest. You’re lucky if you get eight seconds. And since attention spans aren’t getting any longer, it’s more important than ever to make a quick but lasting impression. But when it comes to solidifying a connection with your prospects, words alone won’t cut it. You need to reach them how they want to be reached: Digitally.

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Topics: video

More Goes Into a Video Production Than You Would Think

Posted by BC Team on Oct 3, 2013 1:12:00 PM

It is no secret that videos draw people in more than any other medium. But the concept of making a video can be almost overwhelming to someone who has little to no experience making a video production. You want to create your video on a budget, but you don’t want your video to look cheaply made. So, what does a professional video look like?

Are you ready for all that goes into video production? Image Credit: Horia Varlan
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Topics: video

Differentiate Your Business Using Compelling Videos To Identify Your Brand

Posted by BC Team on Oct 1, 2013 12:13:00 PM

Have you ever went to an 'About Us' page and expected a brief description of the company you were viewing, but in return found omething of dissertation there? People frequently join social networks like Facebook and Twitter only to find they are getting the extended rambling of a business. Immediately overwhelmed by the long description, they realize their precious time is being abused, and more than likely, will click away from the important message. Never give your website viewers a reason to skip over your "About Us" page; it is meant to inspire trust and reassure your viewers. Most companies need to hire web content writers just to get their point across, professionaly, to reach target audiences; thus spending money on words that may not be essentially effective. Writing content is the traditional norm for most websites; why not make your company's page different by implementing a new tactic.

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Topics: video


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