Website design continues to evolve and change. While special effects are still popular, many sites are starting to go with more clean and basic designs. One of those that may catch on soon is the increased use of vertical content alignment. The reasons for that have everything to do with an increasing mobile presence, and the desire to make websites more streamlined so they don't look too overwhelming.

Every business needs marketing. It is not always done the same way, but all companies have to get the word out about their products and why customers should consider using them. In the world we live in with online commerce playing a big role, it is important to consider things like content management.

For those who think that internet memes are the creation of Millennials, you would be mistaken. The word and concept of the meme was created in 1976 by a man named Richard Dawkins. Companies have been using forms of memes in their marketing strategies for a long time. From Wendy’s “Where’s the beef?” campaign to Alka-Seltzer’s “I can’t believe I ate the whole thing”, marketers have used humor and repetition to deliver their message. Harvard Business Review points out that these characters were well known and loved. However, many didn’t recognize memes until the eruption of the internet memes such as grumpy cat, the world’s most interesting man, and success kid. Today, memes are racing around the web, especially on social media sites and are some of the most widely recognized posts.

With the traditional media of the past, you could reap business rewards by sticking to one tried-and-truemarketing strategy. With digital advertising and online media, no one marketing method is safe because the Internet evolves just as quickly as the hardware technology used to access it. The following are just some of the latest trends in website design:

The best marketing is the type that adapts to the modern world. Companies that adapt quickly to new marketing channels stand to gain significantly on their competition. 

In 1990 when the Americans with Disabilities Act (ADA) was passed insuring access to the internet was not a real concern.  Unfortunately soon after that there were court decisions that validated the idea that the ADA did not apply to internet access.  The federal government is now listening to groups who protect the interests of the disabled.  They are finally realizing how much of every-day life is conducted over the internet. 

You should be shouting to the world about your company and all of the great things that it does. That being said, this does not guarantee that anyone will be listening. It may well be the case that you are just shouting into the wind in a very marketing noisy world. In order to get through all of that noise and really make a difference, you have to plan things out very carefully. 

PowerPoint can liven up an ordinary presentation with graphics, audio, and animations. It does this so well that you may design the presentation first, put in as many bells and whistles as possible, and then think about what you want to say after. If you're intending to make a stand-alone executable that you send to your customers, then this is one way to proceed.

When you think about marketing your business, you consider the budget you have, the types of materials you want to use, and what products or services you want to highlight. While these are all important components of a successful campaign, you should only develop them after your ask yourself one important question.

Some of your most non-productive time is probably spent in front of your computer, wondering what content to develop for your e-commerce site. You may try to remember some good ideas that popped into your head during the past week, but which you failed to write down. You might even have to look at your site to see what you've covered before, in an effort to get an idea jump-started. Or you may run more than one site, so you may not be sure if you actually wrote THAT article for THAT site. If any of this sounds familiar then a content management tool such as an editorial calendar may be just what you need.