As decision-makers, senior executives are fiercely pursued in B2B sales, partnerships, and marketing. It is not easy to gain their attention, nor keep them engaged.
Posted by Taylor Ciarallo on Apr 5, 2023 1:11:35 PM
As decision-makers, senior executives are fiercely pursued in B2B sales, partnerships, and marketing. It is not easy to gain their attention, nor keep them engaged.
Topics: strategic marketing, marketing agency, video, quality design, marketing strategies, b2b marketing, customer experience
Posted by Taylor Ciarallo on Mar 8, 2023 2:25:28 PM
Today we are going to talk about the always great, always mysterious topic of content. Let’s add another layer of mystery and make that B2B content for high-tech companies…now we're talking!
Topics: Branding, Online Marketing, Brand Development, video, Client Relationships, Social, Outsource Marketing, SEO, Content Development, website design and development, creative marketing, graphic design, Power Point, Presentation, PowerPoint, slide deck, Collaboration, demand generation, Development, Messaging, b2b marketing, customer experience, content, Thought Leadership, Award winning marketing agency, Creative Agency
Posted by Scott Danish on Apr 30, 2019 7:22:49 PM
We know 93% of B2B buyers find case studies and testimonials important when evaluating potential solutions. So loading up your website with case studies that target different segments of your prospect base makes good B2B marketing sense.
But you don’t have to just park your case studies on your website and wait for them to be discovered by prospects who are researching for a solution like yours. By being proactive with marketing your case studies, you can get more bang for your buck.
How To Utilize Your B2B Case Studies
Here are 8 ways you can use your case study to give it greater reach:
Telling the Story Isn’t the End of the Story
Case studies are a powerful part of any B2B marketing campaign. But the creation of that document isn’t the end of your time with that story. Find other avenues in which to present it so that you get extra mileage out of this compelling piece.
Are you ready to brag about your product/solution a bit, but don’t feel like you have the internal resources or expertise? BayCreative, a full-service B2B marketing firm, can help. We have our own success stories in helping numerous companies tell their success stories.
... and we’d love to help you, too.
All the best,
- Team BayCreative -
Topics: strategic marketing, marketing agency, Content Development, marketing strategies, customer profile, Messaging, b2b marketing, customer experience
Posted by Scott Danish on Jan 5, 2018 1:11:18 PM
Every interaction with a prospective customer centers around one key question.
“How will you help me meet my business goals?”
The BEST person to answer that question is an existing customer. Happy customers are the most valuable asset for sales and marketing efforts. But are you maximizing the value of your current customers?
Prospects don’t want to be sold to all the time. They want to see how you work in the real world, how you'll help them if they become your customer. Success stories do that and more.
Through case studies, video customer profiles, and testimonials, you can help prospective customers understand the value and success they’ll experience by doing business with you. And, they provide valuable content for your website, email, and social media channels.
Showcasing your customer success can be as simple as:
Over the years, the BayCreative team has produced hundreds of success stories in a variety of formats. Click below for some examples.
See for yourself, and keep us in mind when you need to tell your customers' stories.
All the best!
- Team BayCreative -
Topics: strategic marketing, Brand Development, Client Relationships, Content Development, creative marketing, Presentation, customer profile, b2b marketing, customer experience, digital marketing
Posted by Arne Hurty on Jul 31, 2015 3:58:00 PM
The “explainer” video has become quite the thing. It’s a staple for business marketing as sure as a website, an email address, a phone number is. So what makes it an explainer. It’s not a demo video which shows you how something works. It’s not a tutorial which instructs you on how to do something.
Topics: video, Presentation, customer experience
Posted by Arne Hurty on Jun 27, 2015 10:26:03 PM
How do you connect with your market? That's the question at the heart of marketing. There are many channels and methods to use, digital and otherwise. An explosion of digital devices and the arrival of IoT extends the opportunity to connect, expanding the digital realm. The so called traditional media of print, television, and radio continues to evolve, stubbornly refusing to accept obsolescence. Apps, websites, social media, events, commerce, all make for a complex landscape for a brand to participate in in a meaningful way.
Testing for results lets you navigate all this, of course. Test, measure, and throw your marketing spend at what works. It’s a defensible approach, it’s safe. But you might find yourself shortchanging inspiration and spontaneity if that's your only tactic. The “stuff” of engaging relationships is spontenaity, fun, challenge.
Topics: Branding, marketing strategies, customer experience, user experience
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