Today we are going to talk about the always great, always mysterious topic of content. Let’s add another layer of mystery and make that B2B content for high-tech companies…now we're talking!
Topics: Branding, Online Marketing, Brand Development, video, Client Relationships, Social, Outsource Marketing, SEO, Content Development, website design and development, creative marketing, graphic design, Power Point, Presentation, PowerPoint, slide deck, Collaboration, demand generation, Development, Messaging, b2b marketing, customer experience, content, Thought Leadership, Award winning marketing agency, Creative Agency
Want to learn what hundreds if not thousands of presentations have taught us? This knowledge you can apply to your presentations today, for all sorts of uses in B2B sales, events, internal communications, executive communications, and others.
Topics: Branding, Brand Development, Client Relationships, Content Development, creative marketing, Power Point, Presentation, Collaboration, b2b marketing, digital marketing
There are more than 500 million PowerPoint users and 30 million PowerPoint presentations created each day around the world. It’s a medium that B2B audiences are familiar and comfortable with, and a well-designed PowerPoint presentation will keep or recapture your audience’s attention.
Just as importantly, it’s a medium that puts presenters at ease: According to one study, 91 percent of people feel that a well-designed slide deck would make them feel more confident when giving a presentation.
The Advantages of PowerPoint
“PowerPoint presentations have a lot of advantages,” says Anne Spencer, a senior designer at BayCreative. “They have a ‘made for me’ feeling about them. Unlike a brochure, a presentation can feel like it’s been prepared for the specific meeting or occasion."
“It’s often the case a B2B executive, marketer or salesperson will find inspiration for something at the 11th hour, and it’s easy to make last-minute changes to slides because of its ‘open’ format that allows for easy edits to copy, imagery or animation," adds Arne Hurty, BayCreative's Chief Creative Officer. "And it’s a very flexible format. In the hands of a skilled designer, a PowerPoint presentation can have quality rivaling any presentation format. Even animation, when handled well, can make people forget they’re looking at a PowerPoint deck.”
The key that keeps coming up, though, is that the PowerPoint deck has to be well-designed. If your deck isn’t, you’re wasting your time.
So here are BayCreative's recommendations for creating compelling B2B PowerPoint presentations that capture and keep the audience’s attention.
Best Practices for B2B PowerPoint Presentations
Give Power to Your Message—and Get Help If You Have Limited Resources
PowerPoint is tremendously flexible and portable, which makes it an effective marketing tool. It works for everything from small, intimate, sales presentations, to keynotes at large conferences and is a great tool for self-running presentations, either sent to people directly in email (because file sizes are small) or run at a tradeshow.
By following the best practices we've laid out, you can create great B2B PowerPoint presentations that look professional. Or, BayCreative can help you do it (here are some examples of our PowerPoint work).
Executives, marketers and sales reps often have too much on their plates to devote the time and resources necessary to build and maintain truly effective PowerPoint presentations. That’s where outside help like BayCreative can come in handy. If you need help creating outstanding PowerPoint presentations, please let us know.
All the best,
- Team BayCreative -
Topics: strategic marketing, marketing agency, Online Marketing, Content Development, inbound marketing, marketing strategies, Presentation, lead generation, Messaging, b2b marketing, digital marketing, content
It’s not easy to choose the right digital agency. But since 1998, we’ve been making the choice easier by helping B2B marketers out there make better decisions (with better results) for their brand and growth.
Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, PowerPoint, demand generation, b2b marketing, digital marketing
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Get the most out of your slides by making sure they are built with the highest quality design and attention to detail.
At BayCreative we take PowerPoint creativity to the limits. We apply our 20 years of B2B marketing experience producing thousands of slides to get the very best possible. Often, people looking at decks we’ve produced have no idea they’re even made in PowerPoint. And, some of the decks we’ve produced:
Regardless of your specific need, let BayCreative take your work to the highest level of quality. And make sure you’re getting everything you can out of your PowerPoint presentations.
To find out more about what BayCreative clients say about our PowerPoint/presentation work and their experience collaborating with our agency, check out the BayCreative presentation examples in our website portfolio: http://www.baycreative.com/work-type/powerpoint/
Please keep us fresh-in-mind.
All the best!
- Team BayCreative -
Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, PowerPoint, demand generation, b2b marketing, digital marketing
Every interaction with a prospective customer centers around one key question.
“How will you help me meet my business goals?”
The BEST person to answer that question is an existing customer. Happy customers are the most valuable asset for sales and marketing efforts. But are you maximizing the value of your current customers?
Prospects don’t want to be sold to all the time. They want to see how you work in the real world, how you'll help them if they become your customer. Success stories do that and more.
Through case studies, video customer profiles, and testimonials, you can help prospective customers understand the value and success they’ll experience by doing business with you. And, they provide valuable content for your website, email, and social media channels.
Showcasing your customer success can be as simple as:
Over the years, the BayCreative team has produced hundreds of success stories in a variety of formats. Click below for some examples.
See for yourself, and keep us in mind when you need to tell your customers' stories.
All the best!
- Team BayCreative -
Topics: strategic marketing, Brand Development, Client Relationships, Content Development, creative marketing, Presentation, customer profile, b2b marketing, customer experience, digital marketing
As the new year begins, you or your team might need a killer presentation to show off your 2017 successes, or forecast what's going to happen in 2018.
At BayCreative we create stunning PowerPoint decks, for everything from annual sales meetings and year-in-review summaries to 2018 executive outlooks, company overviews, and more. We’ve done this for 100’s of companies including Salesforce, Cisco, Fujitsu, McKesson, Flextronics and Motorola. The great thing about working with BayCreative is that we're not just a production house. We're a creative consultancy that will help transform your roughest, most abstract, chicken-scratch ideas into beautiful, polished presentations.
See for yourself, and keep us in mind when your next PowerPoint deck needs to CRUSH IT!
All the best!
- Team BayCreative -
Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, b2b marketing, digital marketing
The “explainer” video has become quite the thing. It’s a staple for business marketing as sure as a website, an email address, a phone number is. So what makes it an explainer. It’s not a demo video which shows you how something works. It’s not a tutorial which instructs you on how to do something.
Topics: video, Presentation, customer experience
PowerPoint can liven up an ordinary presentation with graphics, audio, and animations. It does this so well that you may design the presentation first, put in as many bells and whistles as possible, and then think about what you want to say after. If you're intending to make a stand-alone executable that you send to your customers, then this is one way to proceed.
Topics: Presentation
Presentation enhancements, such as a carefully formatted, quality PowerPoint presentation, are an invaluable addition to your presentation. If you're in need of a quality presentation for a sales pitch, company meeting or product announcement (to name just a few applicable times) than consider the following three reasons to consult the experts for your marketing needs.
Topics: Presentation
