The best marketing is the type that adapts to the modern world. Companies that adapt quickly to new marketing channels stand to gain significantly on their competition.
As has been well documented, social media marketing is one of the best ways to get greater marketing exposure. Social Media Today outlined how this works with some great stats,
- 89% of respondents said that social media marketing has generated more business exposure
- 64% saw lead generation increase by using social media 6 hours or less per day
- 69% of marketers use social media to gather marketplace intelligence
- 62% of marketers using social media for 2+ years reported a rise in search engine rankings
- 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses
As you can see, the majority of people are quite pleased with the results they are getting from their social media efforts. This is the most modern type of marketing, and it is getting results. It is allowing marketers to zero in on the types of customers they want to have for their products. Also, it is giving them the chance to enjoy some greater popularity with those who are online frequently. They may not even be looking at other types of media in their life at all. If that is the case, then the only way to get to them is to market via the Internet.
Marketing like this is possible and should be conducted. It is the way that some small businesses become more of a household name.
Contact us about the ways in which social media marketing can benefit you.