Creating Content That Connects with Your B2B Customers

Posted by Taylor Ciarallo on Mar 8, 2023 2:25:28 PM

Brand personality, value, and differentiations at the center

Today we are going to talk about the always great, always mysterious topic of content. Let’s add another layer of mystery and make that B2B content for high-tech companies…now we're talking! 

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Topics: Branding, Online Marketing, Brand Development, video, Client Relationships, Social, Outsource Marketing, SEO, Content Development, website design and development, creative marketing, graphic design, Power Point, Presentation, PowerPoint, slide deck, Collaboration, demand generation, Development, Messaging, b2b marketing, customer experience, content, Thought Leadership, Award winning marketing agency, Creative Agency

The C2A Creative Communication Awards Winners Revealed and BayCreative is in the Top Spot!

Posted by Taylor Ciarallo on Jan 5, 2023 3:47:17 PM

At BayCreative, our heart and soul are our team of expert-level designers and creatives. Their creative work speaks directly to our approach to branding and marketing with in-depth collaboration and support to truly connect our B2B clients with their customers. Our team has been in the business for over 25 years, and we have great passion and dedication to provide the best creative work that the industry has ever seen.

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Topics: Branding, Online Marketing, Brand Development, Client Relationships, Content Development, creative marketing, Collaboration, b2b marketing, Advertising, Award winning marketing agency, Creative Agency

Cultivating Great Presentations for B2B

Posted by Taylor Ciarallo on Dec 13, 2022 6:53:03 PM

Want to learn what hundreds if not thousands of presentations have taught us? This knowledge you can apply to your presentations today, for all sorts of uses in B2B sales, events, internal communications, executive communications, and others.

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Topics: Branding, Brand Development, Client Relationships, Content Development, creative marketing, Power Point, Presentation, Collaboration, b2b marketing, digital marketing

Clutch Names BayCreative a 2018 Top California B2B Service Provider

Posted by Scott Danish on Oct 2, 2018 7:47:44 PM

It’s not easy to choose the right digital agency. But since 1998, we’ve been making the choice easier by helping B2B marketers out there make better decisions (with better results) for their brand and growth.

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, PowerPoint, demand generation, b2b marketing, digital marketing

PowerPoint: Get the Most Out of Your PPT Decks

Posted by Scott Danish on Jun 4, 2018 3:15:00 PM

PowerPoint is one of those handy tools that just won’t go out of style. Marketers lean on it for practically everything they do, and it’s no wonder. PPT files open and present from almost any device and they’re easy to edit. And with support for vector-based graphics and animation, your slide deck can be anything from simple explanation, to a detailed demonstration, to high-quality looping video.

Get the most out of your slides by making sure they are built with the highest quality design and attention to detail. 

At BayCreative we take PowerPoint creativity to the limits. We apply our 20 years of B2B marketing experience producing thousands of slides to get the very best possible. Often, people looking at decks we’ve produced have no idea they’re even made in PowerPoint. And, some of the decks we’ve produced:

  • Keynote presentations at large events
  • Fully integrated with video and audio
  • Interactive, self-navigable decks
  • Looping animated decks for passively viewed screens (lobbies, trade shows)
  • Sales presentation decks with easily customizable slides
  • Refined story flow and messaging 

Regardless of your specific need, let BayCreative take your work to the highest level of quality. And make sure you’re getting everything you can out of your PowerPoint presentations.

To find out more about what BayCreative clients say about our PowerPoint/presentation work and their experience collaborating with our agency, check out the BayCreative presentation examples in our website portfolio: http://www.baycreative.com/work-type/powerpoint/

Please keep us fresh-in-mind.

All the best!
- Team BayCreative -

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, PowerPoint, demand generation, b2b marketing, digital marketing

BayCreative Named in "Top 10 Fastest Growing Digital Marketing Companies" (2018)

Posted by Scott Danish on Apr 26, 2018 8:00:00 PM

Great Clients + Great Team = Great Results
 

For the second year in a row, BayCreative has joined the ranks of The Silicon Review's "Top 10 Fastest Growing Digital Marketing Companies" as published in its April 2018 edition.

 


"[BayCreative] brings more than 20 years of B2B marketing, branding and creative experience to the table and as a full-service B2B marketing agency it delivers value to growing businesses by providing a 'Marketing Department-in-a-Box.'" - The Silicon Review (April 2018)

We're thrilled to be part of Silicon Review's list as well as being listed in Clutch Research's "2018 Top San Francisco Digital Agencies." We've come a long way from our start as a small design shop, but ultimately our ethos remains the same.

Our goal then, as now, is to serve as an extension of our clients team, build a strong relationship through collaboration, and generate tangible results. And, as a single source for all B2B marketing/branding/creative support, we are now more than ever better able to serve our clients' needs.

At the end of the day, our success is our clients success, and commendations like these simply reflect the success we have helped our client's achieve.

Discover what BayCreative clients say about their experience collaborating with our agency, and see portfolio examples of work.

Please keep us fresh-in-mind.

All the best!
- Team BayCreative -

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Topics: strategic marketing, Brand Development, Content Development, website design and development, creative marketing, demand generation, b2b marketing, digital marketing

2018 Top San Francisco Agencies: BayCreative Recognized for Two Leadership Awards by Clutch Research

Posted by Scott Danish on Apr 10, 2018 1:18:20 PM

BayCreative is more than a full service B2B marketing agency; for more than 20 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.

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Topics: strategic marketing, Brand Development, Content Development, website design and development, creative marketing, demand generation, b2b marketing, digital marketing

Keep Your Message Effective and Consistent

Posted by Scott Danish on Feb 6, 2018 7:47:54 PM

Are you suffering from message sprawl?

New marketing channels and opportunities are popping up every day, and leveraging them all can feel like a game of “content whack-a-mole.” Each new piece of content is a new opportunity to go off-message.

A well-crafted messaging framework can save you from messaging sprawl, and keep your team on the same page. Through a process of moderated workshops and brainstorming sessions, combined with interviews of stakeholders, employees, customers, and prospects, BayCreative will develop a messaging framework that keeps your marketing on track and in sync.

We’ve helped dozens of companies define their message, articulate value and differentiation, and develop a framework to make their content more effective.

Contact BayCreative to learn more about our approach to message development and how we could help you!

All the best!
- Team BayCreative - 

Download a sample Messaging Framework
we prepared for a high-tech B2B client

Sample_MessagingFramework_fin-1

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Messaging, b2b marketing, digital marketing

What Could Possibly Be Funny About File Security?

Posted by Scott Danish on Jan 8, 2018 1:00:00 PM

You wouldn't necessarily think file security software is a place for comedy, but BayCreative produced this video for our client Seclore that takes a humorous look at the world of Enterprise Rights Management.

Meet Steve, our enthusiastic but inept IT Director ... struggling to provide effective ERM solutions to his company.

We're proud of the team that developed this great video, and working with Seclore was a delight.

See for yourself, and keep us fresh in mind.

All the best!
- Team BayCreative - 


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Topics: strategic marketing, Brand Development, video, Content Development, creative marketing, b2b marketing, digital marketing

Your Customers Can Say What You Can’t

Posted by Scott Danish on Jan 5, 2018 1:11:18 PM

Every interaction with a prospective customer centers around one key question. 

“How will you help me meet my business goals?”

The BEST person to answer that question is an existing customer. Happy customers are the most valuable asset for sales and marketing efforts. But are you maximizing the value of your current customers?

Prospects don’t want to be sold to all the time. They want to see how you work in the real world, how you'll help them if they become your customer. Success stories do that and more.

Through case studies, video customer profiles, and testimonials, you can help prospective customers understand the value and success they’ll experience by doing business with you. And, they provide valuable content for your website, email, and social media channels.

Showcasing your customer success can be as simple as:

  • Tell a compelling, powerful story your target audience can relate to (similar business pains)
  • Bring a new level of credibility to your marketing with quantifiable results
  • Find the right person to tell the story (ideally a similar persona as your target audience)
  • Let customer quotes lead the story (it’s not about you!)
  • Keep it short, but be as specific as possible
  • Use every opportunity to cross-promote your customer success stories

Over the years, the BayCreative team has produced hundreds of success stories in a variety of formats. Click below for some examples.

See for yourself, and keep us in mind when you need to tell your customers' stories.

All the best!
- Team BayCreative - 


    

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Topics: strategic marketing, Brand Development, Client Relationships, Content Development, creative marketing, Presentation, customer profile, b2b marketing, customer experience, digital marketing

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