Keep Your Message Effective and Consistent

Posted by Scott Danish on Feb 6, 2018 4:47:54 PM

Are you suffering from message sprawl?

New marketing channels and opportunities are popping up every day, and leveraging them all can feel like a game of “content whack-a-mole.” Each new piece of content is a new opportunity to go off-message.

A well-crafted messaging framework can save you from messaging sprawl, and keep your team on the same page. Through a process of moderated workshops and brainstorming sessions, combined with interviews of stakeholders, employees, customers, and prospects, BayCreative will develop a messaging framework that keeps your marketing on track and in sync.

We’ve helped dozens of companies define their message, articulate value and differentiation, and develop a framework to make their content more effective.

Contact BayCreative to learn more about our approach to message development and how we could help you!

All the best!
- Team BayCreative - 

Download a sample Messaging Framework
we prepared for a high-tech B2B client


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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Messaging, b2b marketing, digital marketing

What Could Possibly Be Funny About File Security?

Posted by Scott Danish on Jan 8, 2018 10:00:00 AM

You wouldn't necessarily think file security software is a place for comedy, but BayCreative produced this video for our client Seclore that takes a humorous look at the world of Enterprise Rights Management.

Meet Steve, our enthusiastic but inept IT Director ... struggling to provide effective ERM solutions to his company.

We're proud of the team that developed this great video, and working with Seclore was a delight.

See for yourself, and keep us fresh in mind.

All the best!
- Team BayCreative - 

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Topics: strategic marketing, Brand Development, video, Content Development, creative marketing, b2b marketing, digital marketing

Your Customers Can Say What You Can’t

Posted by Scott Danish on Jan 5, 2018 10:11:18 AM

Every interaction with a prospective customer centers around one key question. 

“How will you help me meet my business goals?”

The BEST person to answer that question is an existing customer. Happy customers are the most valuable asset for sales and marketing efforts. But are you maximizing the value of your current customers?

Prospects don’t want to be sold to all the time. They want to see how you work in the real world, how you'll help them if they become your customer. Success stories do that and more.

Through case studies, video customer profiles, and testimonials, you can help prospective customers understand the value and success they’ll experience by doing business with you. And, they provide valuable content for your website, email, and social media channels.

Showcasing your customer success can be as simple as:

  • Tell a compelling, powerful story your target audience can relate to (similar business pains)
  • Bring a new level of credibility to your marketing with quantifiable results
  • Find the right person to tell the story (ideally a similar persona as your target audience)
  • Let customer quotes lead the story (it’s not about you!)
  • Keep it short, but be as specific as possible
  • Use every opportunity to cross-promote your customer success stories

Over the years, the BayCreative team has produced hundreds of success stories in a variety of formats. Click below for some examples.

See for yourself, and keep us in mind when you need to tell your customers' stories.

All the best!
- Team BayCreative - 


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Topics: strategic marketing, Brand Development, Client Relationships, Content Development, creative marketing, Presentation, customer profile, b2b marketing, customer experience, digital marketing

Need Your Presentations to CRUSH IT?

Posted by Scott Danish on Jan 3, 2018 9:20:40 AM

As the new year begins, you or your team might need a killer presentation to show off your 2017 successes, or forecast what's going to happen in 2018.

At BayCreative we create stunning PowerPoint decks, for everything from annual sales meetings and year-in-review summaries to 2018 executive outlooks, company overviews, and more. We’ve done this for 100’s of companies including Salesforce, Cisco, Fujitsu, McKesson, Flextronics and Motorola. The great thing about working with BayCreative is that we're not just a production house. We're a creative consultancy that will help transform your roughest, most abstract, chicken-scratch ideas into beautiful, polished presentations.

See for yourself, and keep us in mind when your next PowerPoint deck needs to CRUSH IT!

All the best!
- Team BayCreative - 


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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, b2b marketing, digital marketing

2017 Top San Francisco Agencies: BayCreative Recognized for 4 Leadership Awards by Clutch Research

Posted by Scott Danish on May 4, 2017 8:00:00 AM

BayCreative is more than a full service B2B marketing agency; for more than 18 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.

Serving long-term needs is a must for us, and it seems our clients agree. Based on conversations with several of our clients, Washington D.C.-based market research firm Clutch has recently recognized our efforts with four "Market Leaders" awards: 


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Topics: strategic marketing, Brand Development, Content Development, website design and development, creative marketing, demand generation, b2b marketing, digital marketing

Is Content Still the King?

Posted by Arne Hurty on Feb 16, 2013 1:42:00 PM

We've all heard the phrase content is king and have an idea of what that means. In the context of the web it has specific meaning regarding the value of SEO. Search providers (Google, Bing, etc.) seem to be changing the game on us with sophisticated technology like Panda. The underlying goal is straightforward enough—delivering relevant results on searches. After all, that's how they stay in business. Keeping that in mind makes it easier to concentrate on what matters in SEO. However, with the way search engines are changing, is it possibly time to reconsider the statement 'content is king?' Could user experience become the main focus? 

experience is king
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Topics: strategic marketing, SEO, Content Development, creative marketing, inbound marketing

Photography in Creative Design: To Stock or Not

Posted by Anne Hurty on Feb 5, 2013 3:01:00 PM

Woman laughing alone with salad1Over the past few years the use of stock photography in marketing campaigns has been increasing exponentially. There are a wide array of options, from high end houses like Corbis and GettyImages to more affordable options like Dreamstime and Shutterstock, all providing a variety of images to meet any companies need. With this rising popularity, accessibilities and quality of stock photography it might be hard to see any reason not to use it for all of your marketing needs, right? Well, there are a few other things to consider before you go running to your nearest stock site and fill your pages with "women laughing alone with salads." How are these photos really connecting your message with the viewer? How can you best use photography to turn your marketing materials and website into creative marketing pieces?

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Topics: website design and development, creative marketing, quality design, photography, stock imagery


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