Website design continues to evolve and change. While special effects are still popular, many sites are starting to go with more clean and basic designs. One of those that may catch on soon is the increased use of vertical content alignment. The reasons for that have everything to do with an increasing mobile presence, and the desire to make websites more streamlined so they don't look too overwhelming.
The Benefits of Vertical Alignment
The use of CSS has already helped web designers create vertical alignment on websites. But it can be problematic when viewed on a standard desktop screen. With 16x9 monitors now being the standard, people still expect to see horizontal web designs to fill out the screen. A vertical design can potentially turn into the equivalent of a 4:3 aspect ratio problem as seen when watching movies from the 1930s and '40s on 16x9 TV screens.
However, the benefit to creating more vertical alignment is that you don't have to worry about how your website will look on mobile devices. Even with adaptive designs being common, it takes some extra work to take a horizontal design and rearrange it so it fits vertical mobile screens. In some cases, it means having to eliminate more than half of the design and reinvent everything. When you use animation, particularly, it can be a big problem how to interpret it on mobile, plus other browsers.
Will Vertical Alignment Catch on in the Coming Year?
Right now, MotoCMS says that vertical alignment isn't overly common, though it's expected to grow. It does create a unique visual experience that's unexpected. And with those looking to do something different with their web design, it may be perfect depending on the site structure you have in mind.
With mobile usage increasing, it may become standard as people slowly move away from desktops and do everything on a smartphone. Until the time comes that mobile devices use horizontal screen dimensions (not likely soon), all websites may have to think vertically through the decade. The important thing is to provide easy navigation with an easy-to-read menu and detailed photographs of the things you're selling.
One plus in having those items in vertical form is in the better sense of consolidation between text, menu and photos. It can help get certain things noticed that might otherwise be placed in a far quadrant of the screen.
Here at BayCreative, we can design this and other appropriate web designs for you as part of our comprehensive marketing knowledge. With B2B inbound marketing in mind, we take on any marketing challenge to make sure customers find you. We do this by understanding your business first so we'll know what works and what the best cost options are.
Contact us so we can design a site that works for you. Then let us help you get it out into cyberspace so other businesses can find you and choose your services without hesitation.