You absolutely shouldn't stop reaching out to prospects and dormant clients just because you can’t meet with them in person. That’s why many marketers are increasing their use of virtual and digital content, according to a new report ("Marketing Impact Report: COVID-19s Effect on Marketing Priorities") published by technology media company BrightTALK.
BrightTALK has seen a 76% increase year-over-year in content for webinars, videos, and virtual events, and its research found that 79% of marketers are leveraging webinars.
But merely creating virtual and digital content isn’t enough—you need creative, original, and compelling content to cut through the increased digital noise. “There’s a greater focus on quality content,” BrightTALK states. Unfortunately, many companies don’t have the time or in-house ability to create this powerful content, according to BrightTALK’s research.
If you’re in that segment, BayCreative can help. We’re experts at creating virtual and digital content for B2B and have done so for clients like Salesforce, Cisco, ServiceNow, Palo Alto Networks, Twitter, Airship and more! If you’re looking to increase your use of webinars, videos, and/or virtual events, please let us know.
-- Scott, Arne and Team BayCreative