The B2B buying-decision process is increasingly complex. It involves multiple levels and multiple people in multiple roles. Those people making the decisions about a substantial purchase aptly make up the “buying center” of an organization.
Understanding the buying center and the people in it is important to shaping effective B2B marketing content. So I thought you’d find this short presentation helpful: “Inside the Mind of the B2B Buyer 2020.” The SlideShare presentation tells you who is in the buying center and gives tips for how to reach and convert them. When you get a minute, check it out. I think you’ll find its information useful.
And, of course, if you need help creating the content that converts B2B buyers into your customers, BayCreative is here to support you... just like we’ve done for our clients Salesforce, Cisco, ServiceNow, Palo Alto Networks, Twitter, Airship and more! We’re experts at creating dynamic and effective content that crafts a story about your business and defines your unique value proposition. Just let us know if we can help you.
--Scott & Arne