Eight Tips to Keep your Brand Relevant in a Rapidly Changing Marketplace

Posted by Taylor Ciarallo on Apr 13, 2023 5:13:33 PM

We have taken our 25+ years of experience building some of the top B2B brands in tech and we figured, it comes down to 8 things. This eBook is for every marketing leader. It deals with how you can get outside of the 4 walls of your brand and inject a new perspective. Discover it all in “Eight tips to increase the value of your brand!”

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Topics: Branding, Brand Development, Content Development, Messaging, b2b marketing, Thought Leadership, Award winning marketing agency, Creative Agency

B2B Tech Brands That Have Style

Posted by Taylor Ciarallo on Mar 24, 2023 7:15:33 PM

There’s Brand Style even in the most conservative spaces

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Topics: marketing agency, Branding, Brand Development, b2b marketing, Creative Agency

Creating Content That Connects with Your B2B Customers

Posted by Taylor Ciarallo on Mar 8, 2023 2:25:28 PM

Brand personality, value, and differentiations at the center

Today we are going to talk about the always great, always mysterious topic of content. Let’s add another layer of mystery and make that B2B content for high-tech companies…now we're talking! 

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Topics: Branding, Online Marketing, Brand Development, video, Client Relationships, Social, Outsource Marketing, SEO, Content Development, website design and development, creative marketing, graphic design, Power Point, Presentation, PowerPoint, slide deck, Collaboration, demand generation, Development, Messaging, b2b marketing, customer experience, content, Thought Leadership, Award winning marketing agency, Creative Agency

What’s in a Name?

Posted by Taylor Ciarallo on Feb 23, 2023 1:54:59 PM

What’s in a Name?

Naming a B2B brand in the high-tech industry requires a well-thought-out strategy to ensure success. The name of a B2B brand in this industry needs to reflect its technical expertise, innovative products and solutions, and the level of professionalism that it represents.

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Topics: Branding, Brand Development, b2b marketing, Creative Agency

Counter Two B2B Marketing Inhibitors Today... Advance Business Forever

Posted by Taylor Ciarallo on Jan 13, 2023 2:50:18 PM

What inhibitors are currently slowing your business growth? Now is the best time to turn a critical eye on your B2B marketing initiatives to root out and eliminate marketing inhibitors.

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Topics: marketing agency, Branding, Online Marketing, Brand Development, video, Client Relationships, Content Development, b2b marketing, Award winning marketing agency, Creative Agency

The C2A Creative Communication Awards Winners Revealed and BayCreative is in the Top Spot!

Posted by Taylor Ciarallo on Jan 5, 2023 3:47:17 PM

At BayCreative, our heart and soul are our team of expert-level designers and creatives. Their creative work speaks directly to our approach to branding and marketing with in-depth collaboration and support to truly connect our B2B clients with their customers. Our team has been in the business for over 25 years, and we have great passion and dedication to provide the best creative work that the industry has ever seen.

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Topics: Branding, Online Marketing, Brand Development, Client Relationships, Content Development, creative marketing, Collaboration, b2b marketing, Advertising, Award winning marketing agency, Creative Agency

Cultivating Great Presentations for B2B

Posted by Taylor Ciarallo on Dec 13, 2022 6:53:03 PM

Want to learn what hundreds if not thousands of presentations have taught us? This knowledge you can apply to your presentations today, for all sorts of uses in B2B sales, events, internal communications, executive communications, and others.

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Topics: Branding, Brand Development, Client Relationships, Content Development, creative marketing, Power Point, Presentation, Collaboration, b2b marketing, digital marketing

Agency Spotter Taps BayCreative as the Leading Creative Agency for B2B Brands in San Fransisco

Posted by Taylor Ciarallo on Dec 6, 2022 3:16:39 PM

Top 100 Marketing Agencies Report

November 2022 | Agency Spotter

"We are incredibly honored to be nationally ranked by Agency Spotter as the leading creative agency for B2B brands in San Fransisco," said Scott Danish, CEO of BayCreative, "This is a testament to our amazing clients at Cisco, Salesforce, DocuSign, Palo Alto Networks, ServiceNow, Enverus, Chime, SiFive, Early Alert, Twitter, Hazelcast, Experian, Smartsheet, Community First Credit Union, Wella Company, Outreach and more! Their contribution and collaboration with us on our work have helped make it possible for us to be listed as a nationally ranked, top marketing agency. We look forward to more great work with them in the future.

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Topics: strategic marketing, marketing agency, Branding, Online Marketing, Brand Development, Client Relationships, Content Development, full service marketing, Collaboration, Messaging, b2b marketing, Advertising

9 Must-Haves for an Effective B2B Website

Posted by Scott Danish on Feb 12, 2019 11:30:00 AM

According to WordStream, the conversion rate of a typical website is about 2.35 percent. If you had a salesman performing that poorly, you’d probably encourage him to find another vocation.

But too often, companies leave their underperforming website on staff rather than invest the time and effort in building a better website. So the website sticks around, its behavior basically unchanged for years.

And that’s a mistake.

No matter the size of your business, a modern, optimized B2B website is essential for finding those prospects who are seeking your solutions, to help establish your presence in the marketplace, to extend your reach, and to help decision-makers select and buy your products and/or services.

If your website isn’t doing those things for you, it might be time for a redesign. B2B website best practices are evolving constantly, and your website needs to evolve with them.

In this post, we’re offering some best practices for when you do redesign your site.

 
What Your B2B Website Needs
  • These days, you have to have a responsive design to your B2B website, meaning it automatically adjusts the layout to the device it’s being viewed on. That way, your website will have a mobile-first feel to it. Also, write your on-page content for mobile devices—keep it concise and break it up with white space and bullet points.

  • Your B2B website needs to be search engine optimized so it appears high in the list of results when a prospect looks for your product/service on an online search engine. SEO has been a staple of websites from the beginning. But, like website design best practices, it’s constantly evolving; that means you have to constantly be re-approaching your site content and off-site SEO factors.

  • Related to that is the need for consistent, quality content on your B2B website. A good website is more than just a storefront with a list of products. By including regular blog posts and other content such as case studies and white papers, you turn your website into a library of content that showcases your knowledge.

  • When you think about content for your B2B website pages, don’t just fixate on text. Include compressed video, pictures, infographics, and more. Be sure to fill in the alt tag and description boxes for those content pieces, because that will help with SEO, as well.

  • Use consistent messaging throughout your B2B website.

  • Keep navigation easy. Set it up so that the end user can reach any page within three clicks, make the path to that final destination clear, and ensure the user has clear choices and can easily get to where they want to go within your site.

  • Don’t load your B2B website up with plug-ins and large photo and video files that bog down load times. The longer the page takes to load, the more likely the visitor will grow impatient and leave the page.

  • Put a clear call to action (CTA) on every page, preferably on the top half of the page. Don’t leave visitors wondering what to do next.

  • Continue to maintain, update, and analyze your B2B website to ensure it continues to work for you. 
Work with an Expert to Squeeze the Most Out of Your Newly Redesigned Website

Our biggest recommendation for creating an effective B2B website? Work with an established website design company that knows what it’s doing. The above list doesn’t begin to scratch the surface of best practices, but the right agency will know all the tricks for building a website that brings eyes to your site and increases conversion rates.

BayCreative is one such agency. We’re a full-service B2B marketing/branding/creative agency based in San Francisco but we have clients across the United States... many of whom we’ve worked with to create great websites.

For more tips, download our FREE eBook, “ 7 Steps for Successful Website Redesigns ." 
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Topics: strategic marketing, marketing agency, Brand Development, website design and development, marketing strategies, b2b marketing

6 Best Practices for Creating Unique Content (Building Great Brand Messaging: Step 2)

Posted by Scott Danish on Feb 5, 2019 12:11:15 PM

Now that you’ve got your positioning statement, you have the foundation for all marketing materials you produce. That foundation will help you create strong brand messaging across all B2B marketing materials.

Brand messaging refers to how you convey your value and your unique value proposition and the language you use in your content. If you select the right language and focus on the right aspects of your business, you can make it stand out from the competition—and ultimately motivate the audience to buy your product/solution.

How do you pick the right things to focus on in your B2B marketing materials? How do you ensure you have strong brand messaging? Read on and we’ll provide some tips.

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Topics: strategic marketing, marketing agency, Brand Development, Content Development, marketing strategies, b2b marketing

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