Put experience at the heart of your marketing

Posted by Arne Hurty on Jun 27, 2015 7:26:03 PM

How do you connect with your market? That's the question at the heart of marketing. There are many channels and methods to use, digital and otherwise. An explosion of digital devices and the arrival of IoT extends the opportunity to connect, expanding the digital realm. The so called traditional media of print, television, and radio continues to evolve, stubbornly refusing to accept obsolescence. Apps, websites, social media, events, commerce, all make for a complex landscape for a brand to participate in in a meaningful way.

Testing for results lets you navigate all this, of course. Test, measure, and throw your marketing spend at what works. It’s a defensible approach, it’s safe. But you might find yourself shortchanging inspiration and spontaneity if that's your only tactic. The “stuff” of engaging relationships is spontenaity, fun, challenge.

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Topics: Branding, marketing strategies, customer experience, user experience

Five Steps to Energize Messaging for B2B Marketers

Posted by Scott Danish on May 29, 2015 11:02:46 AM

Most of our B2B clients find themselves in markets that suit themselves well to good branding practices. For them, good branding represents an effective, persistent way to communicate their company's value proposition. It's also the cornerstone of their relationship with everyone from customers to prospects to business partners. By ensuring their brand is well-managed and maintained in the long term, they build familiarity and confidence — two key components in ensuring that prospective and current customers feel comfortable doing business with them.

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Topics: strategic marketing, Branding, Brand Development, full service marketing, Messaging

Some Keys To Better Online Branding

Posted by BC Team on Sep 26, 2013 9:57:00 AM

So you're trying to build a brand online but you're finding that your efforts aren't converting to sales? Don't worry, you're certainly not alone in that struggle. Digital marketers, almost every day, breathe sighs of exasperation as it seems as though their online efforts are not gaining traction.

Does your online branding work? http://www.flickr.com/photos/travel2dot0/5408326494/in/photolist-9eV63w-9eV63W-9dQd1c-9B3fUy-9B3fSj-9B3fXs-9dSZtY-9dSZwE-9dPVNi-9dPVK2-7PX3EE-dRE1Z6-dRE1XR-7QhWSg-ea1azd-cHtBju-cHty5h-cHu8U9-cHtPp3-cHu9z1-cHtHvu-cHtKsL-cHtG9s-cHu71b-cHsKV9-cHtEeA-cHtJfs-cHsPUW-cHtLKq-cHsVm5-cHsZM5-cHtNAo-cHtFwu-cHsSeU-cHsW6d-cHtCKh-cHu7w7/
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Topics: Branding

Use the Power of Branding to Make Your Business Stand Out

Posted by BC Team on Aug 30, 2013 10:20:00 AM

Branding is a common buzzword utilized by many businesses, from large corporations to small local companies. Some businesses think of only one aspect of their branding like the logo on a business card, or the banner on the home page of their website. Others believe that their services or products speak for themselves, and that word-of-mouth advertising will keep their 

The power of the brand.
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Topics: Branding

Sneezing at Branding? Have a Kleenex.

Posted by Gabriella Sannino on Dec 6, 2012 9:38:00 AM

Branding is one of those essential business bits and pieces that go into the whole of "success." In fact, understand branding, how it works, and how it can benefit your business is vital if you have any hope of growing your business.

buildingabrandonline personal branding resized 600
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Topics: Branding, Online Marketing, Brand Development

Writing SEO Friendly Content - 6 Tips for Better Online Marketing

Posted by Gabriella Sannino on Nov 8, 2012 9:44:00 AM

Growth of Internet resized 600

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Topics: Branding, Social, SEO, Content Development, keywords

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