Your Customers Can Say What You Can’t

Posted by Scott Danish on Jan 5, 2018 10:11:18 AM

Every interaction with a prospective customer centers around one key question. 

“How will you help me meet my business goals?”

The BEST person to answer that question is an existing customer. Happy customers are the most valuable asset for sales and marketing efforts. But are you maximizing the value of your current customers?

Prospects don’t want to be sold to all the time. They want to see how you work in the real world, how you'll help them if they become your customer. Success stories do that and more.

Through case studies, video customer profiles, and testimonials, you can help prospective customers understand the value and success they’ll experience by doing business with you. And, they provide valuable content for your website, email, and social media channels.

Showcasing your customer success can be as simple as:

  • Tell a compelling, powerful story your target audience can relate to (similar business pains)
  • Bring a new level of credibility to your marketing with quantifiable results
  • Find the right person to tell the story (ideally a similar persona as your target audience)
  • Let customer quotes lead the story (it’s not about you!)
  • Keep it short, but be as specific as possible
  • Use every opportunity to cross-promote your customer success stories

Over the years, the BayCreative team has produced hundreds of success stories in a variety of formats. Click below for some examples.

See for yourself, and keep us in mind when you need to tell your customers' stories.

All the best!
- Team BayCreative - 


    

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Topics: strategic marketing, Brand Development, Client Relationships, Content Development, creative marketing, Presentation, customer profile, b2b marketing, customer experience, digital marketing

What’s So Special About B2B Marketing?

Posted by Scott Danish on Jun 2, 2015 3:19:34 PM

You’ve probably heard the saying, “No one ever got fired for buying IBM.” 

IBM didn’t get its sterling reputation overnight. It achieved it by creating a superior product, being a leader in innovation, and building trust with its clients to ensure they would return.

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Topics: Client Relationships, full service marketing, marketing strategies, b2b marketing

Outsourced Marketing Continued

Posted by Gabriella Sannino on Jul 24, 2012 11:40:00 AM

Not all things should be outsourced, but there are times when outsourcing your marketing makes more sense than struggling to see some return on your efforts. However, there are ways to make outsource marketing more successful, such as regular communication, accessibility to company information and team integration.

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Topics: marketing agency, Client Relationships, Outsource Marketing, Collaboration

Do You Know Outsource Marketing?

Posted by Gabriella Sannino on Jul 11, 2012 10:36:00 AM

It's not every day you can find a full-service marketing agency. To tell you the truth, we're proud of the wide range of branding, creative and marketing services we offer. Along with our clients, we walk through a four-step process of planning, development, execution and measurement to give them their desired outcome.

Outsourcing in a box
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Topics: Brand Development, Client Relationships, Social, Outsource Marketing

The Benefits of Collaborative PowerPoint Design

Posted by Arne Hurty on Apr 20, 2012 6:26:00 PM

collaborating with powerpoint

Anyone who works in a creative field has had, at one time or another, the same nightmare. In it you've just completed a masterpiece, the product of endless hours of work, and the time has come to present to your client. You make your pitch and they pause and say, "what if we made all the text bright green?"

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Topics: Client Relationships, Power Point, Collaboration, Development

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