2017 Top San Francisco Agencies: BayCreative Recognized for 3 Leadership Awards by Clutch Research

Posted by Scott Danish on Apr 28, 2017 12:40:35 PM

BayCreative is more than a full service B2B marketing agency; for more than 18 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.

Serving long-term needs is a must for us, and it seems our clients agree. Based on conversations with several of our clients, Washington D.C.-based market research firm Clutch has recently recognized our efforts with three "Market Leaders" awards: 

        

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, demand generation, b2b marketing, digital marketing

8 Tips for B2B Marketers to Rock SEO Management

Posted by Scott Danish on Jul 29, 2015 10:00:00 AM

As a B2B marketer, you're always in search of new customers to grow business. To do so, you've got to "get found" by your target audiences. While the use of search engine optimization (SEO) might have made things easier, there are several mistakes B2B marketers still make when trying to manage an effective inbound marketing strategy. The following SEO management tips will help B2B marketers succeed among stiff online competition.

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Topics: SEO, Content Development, inbound marketing, full service marketing, marketing strategies, b2b marketing

Top 10 Ways B2B Marketers (Like You!) Make LinkedIn Rock

Posted by Scott Danish on Jun 8, 2015 12:10:39 PM

Sure, Facebook is a terrific channel for connecting with consumers, and Twitter is a great way to capture the buzz on the street. But LinkedIn is the social media platform for B2B marketing — hands down. Whether your focus is on inbound marketing, lead generation, building brand awareness, or simply drawing comments from prospective clients, few networks can match LinkedIn in importance or features. Here are the top 10 ways to make LinkedIn a key part of your B2B marketing mix.

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Topics: Social, Content Development, full service marketing, marketing strategies, b2b marketing

7 Steps to Effective B2B Inbound Marketing

Posted by Scott Danish on Jun 1, 2015 1:49:45 PM

Meeting key performance indicators (KPIs) in your inbound marketing efforts needn't be difficult. In our experience, there is a simple seven-step process that companies of any size can follow to achieve success. Using this process, the various pieces of the puzzle – from content development to marketing automation — fall into place seamlessly.

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Topics: Content Development, inbound marketing, full service marketing, demand generation, lead generation

The Four Golden Rules of B2B Social Media Marketing

Posted by Scott Danish on May 28, 2015 10:59:00 AM

You’re smart, savvy, and you know your business like the back of your hand. So, why does it seem like no matter how much social media marketing you do, you’re only reaching the same, small circle of people? The answer is quite simple: Despite your best intentions, you might be doing everything wrong.

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Topics: Social, SEO, Content Development, inbound marketing

You Need Professional Content Management

Posted by BC Team on May 9, 2014 11:30:35 AM

Every business needs marketing. It is not always done the same way, but all companies have to get the word out about their products and why customers should consider using them. In the world we live in with online commerce playing a big role, it is important to consider things like content management.

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Topics: Content Development

Make Content Strategy Easier by Using an Editorial Calendar

Posted by BC Team on Oct 22, 2013 11:30:00 AM

Some of your most non-productive time is probably spent in front of your computer, wondering what content to develop for your e-commerce site. You may try to remember some good ideas that popped into your head during the past week, but which you failed to write down. You might even have to look at your site to see what you've covered before, in an effort to get an idea jump-started. Or you may run more than one site, so you may not be sure if you actually wrote THAT article for THAT site. If any of this sounds familiar then a content management tool such as an editorial calendar may be just what you need.

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Topics: Content Development

Pandas and Penguins and Content, Oh My!

Posted by Sven Hurty on Jul 11, 2013 11:21:00 AM

If your goal is to achieve a top search engine ranking status for your website, you need to understand that pandas and penguins aren’t just adorable creatures you visit at the local zoo. This may be old news to many of you, but Panda and Penguin represent major changes in the way Google decides which sites have earned rankings near the top of a potential customer’s search results, and which will be buried beneath the digital rubble with little chance of discovery.

Content Creation and Management is Essential to Keeping Pace with Panda and Penguin
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Topics: Content Development

"Get Found" by the Right Prospects to Drive Lead Generation

Posted by Scott Danish on Apr 11, 2013 12:22:00 PM

Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accounts—to be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.

inbound funnel
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Topics: strategic marketing, marketing agency, Outsource Marketing, SEO, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, lead generation

Website Content Strategies - A Few Ways to Overcome Blogger's Block

Posted by Sven Hurty on Mar 14, 2013 8:30:00 AM

Lately, I’ve been hearing a similar concern from a variety of contacts. “We want content. We want a blog. But, how do we come up with new ideas every week?” It’s true, content requires time and effort, but with a little creativity it’s not hard to come up with some stellar subjects that bolster your content strategy. In this article, I’ll review a few of my favorite strategies. 

Writer's block doesn't need to hurt your content strategy. image credit: http://www.flickr.com/photos/theilr/5360576000/
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Topics: SEO, Content Development

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