Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accountsto be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.
Outsourced marketing can be a tool to ease the burden from time to time, or a crucial cornerstone of your overall marketing strategy. But, in order to be successful with outsourced marketing services its imperative to consider the impact this will have and how you will manage an outside resource.
All companies know that in order to grow their business, they need to keep finding new customers and that means marketing. However, the breakdown starts to happen when marketing departments get overworked, or a company doesn't have their own department to help them through the planning process.
Not all things should be outsourced, but there are times when outsourcing your marketing makes more sense than struggling to see some return on your efforts. However, there are ways to make outsource marketing more successful, such as regular communication, accessibility to company information and team integration.
It's not every day you can find a full-service marketing agency. To tell you the truth, we're proud of the wide range of branding, creative and marketing services we offer. Along with our clients, we walk through a four-step process of planning, development, execution and measurement to give them their desired outcome.