As managers of strategic direction and adaptable ingenuity, B2B marketers embody the multifaceted role of both a versatile Swiss Army knife and a guiding compass. When the BayCreative Team partners with our B2B tech clients on marketing strategies, our mission is not merely to follow trends but to forge new paths. We aspire to unravel the complexities of the marketing ecosystem and illuminate pathways that inspire and propel customers toward decisive action. So, let's embark on this expedition together, leveraging our insights to navigate the terrain and chart a course toward unparalleled growth and opportunity in 2024.
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Our B2B high-tech clients at BayCreative rely on the partnership of trusted creative and marketing agencies like us to help deliver results and drive company growth. And, all of them are exploring how to align creative/marketing agency expertise with AI capabilities… particularly in developing branding assets, valuable content, and lead-generation campaigns. Don't worry, we've come up with a tool to help.
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Topics:
Creative Agency
We have taken our 25+ years of experience building some of the top B2B brands in tech and we figured, it comes down to 8 things. This eBook is for every marketing leader. It deals with how you can get outside of the 4 walls of your brand and inject a new perspective. Discover it all in “Eight tips to increase the value of your brand!”.
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Topics:
Branding,
Brand Development,
Content Development,
Messaging,
b2b marketing,
Thought Leadership,
Award winning marketing agency,
Creative Agency
As decision-makers, senior executives are fiercely pursued in B2B sales, partnerships, and marketing. It is not easy to gain their attention, nor keep them engaged.
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Topics:
strategic marketing,
marketing agency,
video,
quality design,
marketing strategies,
b2b marketing,
customer experience
Video IS changing the way we communicate, and is no longer a communication asset just for B2B marketers. We see a robust use of video in all departments of the clients we work with... from customer success stories, to interactive presentations your sales teams use, to animated (canned) product demos, to videos that get your teams excited about the work they do.
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Brand personality, value, and differentiations at the center
Today we are going to talk about the always great, always mysterious topic of content. Let’s add another layer of mystery and make that B2B content for high-tech companies…now we're talking!
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Topics:
Branding,
Online Marketing,
Brand Development,
video,
Client Relationships,
Social,
Outsource Marketing,
SEO,
Content Development,
website design and development,
creative marketing,
graphic design,
Power Point,
Presentation,
PowerPoint,
slide deck,
Collaboration,
demand generation,
Development,
Messaging,
b2b marketing,
customer experience,
content,
Thought Leadership,
Award winning marketing agency,
Creative Agency
Looking to Boost MQLs and Accelerate the Sales Cycle with an Explainer Video?
Over 80% of businesses report increased sales when using animated explainer videos to explain their services. Perhaps this is because almost all customers find explainer videos helpful in understanding a product or service. They combine images, motion, and audio to ensure your message is clear and memorable.
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What’s in a Name?
Naming a B2B brand in the high-tech industry requires a well-thought-out strategy to ensure success. The name of a B2B brand in this industry needs to reflect its technical expertise, innovative products and solutions, and the level of professionalism that it represents.
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Topics:
Branding,
Brand Development,
b2b marketing,
Creative Agency
What inhibitors are currently slowing your business growth? Now is the best time to turn a critical eye on your B2B marketing initiatives to root out and eliminate marketing inhibitors.
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Topics:
marketing agency,
Branding,
Online Marketing,
Brand Development,
video,
Client Relationships,
Content Development,
b2b marketing,
Award winning marketing agency,
Creative Agency
