Posted by Taylor Ciarallo on Apr 13, 2023 5:13:33 PM
We have taken our 25+ years of experience building some of the top B2B brands in tech and we figured, it comes down to 8 things. This eBook is for every marketing leader. It deals with how you can get outside of the 4 walls of your brand and inject a new perspective. Discover it all in “Eight tips to increase the value of your brand!”.
Topics: Branding, Brand Development, Content Development, Messaging, b2b marketing, Thought Leadership, Award winning marketing agency, Creative Agency
Posted by Taylor Ciarallo on Mar 8, 2023 2:25:28 PM
Today we are going to talk about the always great, always mysterious topic of content. Let’s add another layer of mystery and make that B2B content for high-tech companies…now we're talking!
Topics: Branding, Online Marketing, Brand Development, video, Client Relationships, Social, Outsource Marketing, SEO, Content Development, website design and development, creative marketing, graphic design, Power Point, Presentation, PowerPoint, slide deck, Collaboration, demand generation, Development, Messaging, b2b marketing, customer experience, content, Thought Leadership, Award winning marketing agency, Creative Agency
Posted by Taylor Ciarallo on Jan 13, 2023 2:50:18 PM
What inhibitors are currently slowing your business growth? Now is the best time to turn a critical eye on your B2B marketing initiatives to root out and eliminate marketing inhibitors.
Topics: marketing agency, Branding, Online Marketing, Brand Development, video, Client Relationships, Content Development, b2b marketing, Award winning marketing agency, Creative Agency
Posted by Taylor Ciarallo on Jan 5, 2023 3:47:17 PM
At BayCreative, our heart and soul are our team of expert-level designers and creatives. Their creative work speaks directly to our approach to branding and marketing with in-depth collaboration and support to truly connect our B2B clients with their customers. Our team has been in the business for over 25 years, and we have great passion and dedication to provide the best creative work that the industry has ever seen.
Topics: Branding, Online Marketing, Brand Development, Client Relationships, Content Development, creative marketing, Collaboration, b2b marketing, Advertising, Award winning marketing agency, Creative Agency
Posted by Taylor Ciarallo on Dec 13, 2022 6:53:03 PM
Want to learn what hundreds if not thousands of presentations have taught us? This knowledge you can apply to your presentations today, for all sorts of uses in B2B sales, events, internal communications, executive communications, and others.
Topics: Branding, Brand Development, Client Relationships, Content Development, creative marketing, Power Point, Presentation, Collaboration, b2b marketing, digital marketing
Posted by Taylor Ciarallo on Dec 6, 2022 3:16:39 PM
"We are incredibly honored to be nationally ranked by Agency Spotter as the leading creative agency for B2B brands in San Fransisco," said Scott Danish, CEO of BayCreative, "This is a testament to our amazing clients at Cisco, Salesforce, DocuSign, Palo Alto Networks, ServiceNow, Enverus, Chime, SiFive, Early Alert, Twitter, Hazelcast, Experian, Smartsheet, Community First Credit Union, Wella Company, Outreach and more! Their contribution and collaboration with us on our work have helped make it possible for us to be listed as a nationally ranked, top marketing agency. We look forward to more great work with them in the future."
Topics: strategic marketing, marketing agency, Branding, Online Marketing, Brand Development, Client Relationships, Content Development, full service marketing, Collaboration, Messaging, b2b marketing, Advertising
Posted by Taylor Ciarallo on Nov 1, 2022 4:11:55 PM
"We are incredibly honored for BayCreative to be recommended by Business 2 Community as the Best Creative Marketing Agency for B2B Businesses of All Sizes," said Scott Danish, BayCreative CEO. "This is a testament to our amazing clients at Cisco, Salesforce, DocuSign, Palo Alto Networks, ServiceNow, Enverus, Chime, SiFive, Early Alert, Twitter, Hazelcast, Experian, Smartsheet, Community First Credit Union, Wella Company, Outreach and more! Their partnership is much appreciated!"
Topics: marketing plan, marketing agency, Branding, Online Marketing, Client Relationships, Content Development, marketing strategies, b2b marketing, digital marketing
Posted by Scott Danish on Aug 4, 2021 7:45:42 PM
At BayCreative, we approach branding with in-depth collaboration and support to help develop solutions that will fit our B2B client’s needs. We also complement this service with a variety of digital marketing tools and services. Our team has been in the business for over 23 years, and we have great passion and dedication to provide the best services that the industry has ever seen.
Clutch is an independent Washington DC-based B2B reviews platform that receives client feedback from former projects and uses that to build a ranking system in various fields for business needs. To provide our point, they recently honored BayCreative as one of the leading branding companies in San Francisco. With around 160,000 companies listed on their site, the BayCreative ranking is notable in that it places us within the Top 1% of their entire company list.
“We are thrilled to be selected by Clutch as one of the leading B2B branding and marketing agencies in San Francisco.” - Scott Danish, President & Co-Owner.
“Without the feedback from our clients, we would not be receiving this honor. We are extremely thankful for their generous comments, and are grateful that they were as satisfied with the experience as much as we appreciated working with them.” – Arne Hurty, Founder & Chief Creative Officer.
Below is one of the many verified reviews on our Clutch profile that outlines the client experience.
One of the biggest differences between the successful and not-so-successful technology companies of today is how they approach branding. Without proper branding, marketing plans, and strategies, businesses could be finding themselves in a place with a lack of growth and progress. Brand building is a strategy that looks to the long-term, with the ultimate purpose of gaining a sustainable competitive advantage. We want to make sure our clients stay on top of it all and find real outcomes and reach their goals with the aid of our marketing services.
If you are interested in working with BayCreative, please go ahead and contact us – we would love to talk more!
Topics: strategic marketing, marketing agency, Social, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, Messaging, b2b marketing, Thought Leadership
Posted by Scott Danish on Mar 23, 2021 6:03:05 PM
To say the pandemic has made the last year challenging is an understatement. However, the pandemic is just one of the many inhibitors currently slowing business growth—and now is the best time to turn a critical eye on your B2B marketing initiatives to root out and eliminate marketing inhibitors.
This three-part series will help you do that by examining inhibitors that affect business growth. Today, we look at two inhibitors.
Differentiating Your Company
There is countless competition in the B2B market. Do you think your company is setting itself apart from the others?
Answer this question not with your own words, but with your clients’ words. Look through your customer testimonials or ask some of clients directly.
You’re looking for an emotional aspect. That’s mandatory in B2B marketing. Of course, your products/services should be resolving their issues quickly, but too many companies leave emotions out of the equation. If your clients aren’t emotionally connected to your company, you’ve become a cog in their machine, and you ARE missing on the low-hanging fruit that a lasting relationship develops.
Spend time researching your buyer personas and execute your plan to form an emotional connection. Additionally, focus on your storytelling.
Filling an Order vs. Advising and Influencing
Without a doubt, growth in a B2B market is directly aligned to communicating your authority in that space. Certainly, when customers think they know what they want, it’s easier to fill an order and move on. It’s important, however, to remember that you are the expert, and being an authority in your space, you have a unique ability to guide customers down the right path.
We are not saying that the customer is wrong. We’re saying that your marketing has an opportunity to increase their benefit with your knowledge and expand their horizons with your unique products and services. Every time you discover your potential customer’s pain points, you have an incredible opportunity to inform, excite, and go above and beyond their expectations.
When companies move forward with you, it’s a sign they believe your company will bring about a brighter future.
Coming up Wednesday (Part 2 of 3): “A Secret Weapon for Battling External Marketing Inhibitors”
BayCreative helps break through barriers that you are facing with marketing your brand, product, or service… just like we’ve done for our clients like Salesforce, ServiceNow, Cisco, DocuSign, Palo Alto Networks, Twitter, and more! If you’re interested in working with BayCreative, please go ahead and contact us—we would love to talk more.
Stay healthy!
-- Scott, Arne and Team BayCreative
Topics: strategic marketing, marketing agency, Social, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, Messaging, b2b marketing, Thought Leadership
Posted by Scott Danish on Mar 9, 2021 1:29:24 PM
Is your content lagging? You’re not alone. Untimely and unsuccessful content creation happens for a variety of reasons other than inadequate planning. The good news is there are countless marketing tools out there that can help you reach more B2B buyers, create more compelling campaigns, and stay organized.
Here are a few of our favorites.If this sounds like a lot of work, that’s because it is, but it is work worth doing, and BayCreative can help.
We’re experts at creating virtual and digital content for B2B and have done so for clients like Salesforce, Cisco, ServiceNow, DocuSign, Palo Alto Networks, Twitter, Airship, Google, and more!
Look at all the things that evolved in 2020 that you want to keep, change, or stop doing. Then ask yourself: How do I want to change my content marketing to prepare for whatever comes next? If BayCreative can help, please let us know.
Stay healthy!
-- Scott, Arne and Team BayCreative
Topics: strategic marketing, marketing agency, Social, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, Messaging, b2b marketing, Thought Leadership
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