Sure, Facebook is a terrific channel for connecting with consumers, and Twitter is a great way to capture the buzz on the street. But LinkedIn is the social media platform for B2B marketing — hands down. Whether your focus is on inbound marketing, lead generation, building brand awareness, or simply drawing comments from prospective clients, few networks can match LinkedIn in importance or features. Here are the top 10 ways to make LinkedIn a key part of your B2B marketing mix.
Topics: Social, Content Development, full service marketing, marketing strategies, b2b marketing
You’re smart, savvy, and you know your business like the back of your hand. So, why does it seem like no matter how much social media marketing you do, you’re only reaching the same, small circle of people? The answer is quite simple: Despite your best intentions, you might be doing everything wrong.
Topics: Social, SEO, Content Development, inbound marketing
Typically, a company website is divided into various sections including the home page, product and/or service pages, a blog, an "about us" page, and contact / location information. If the brand has experience with marketing their products and services online, they will strategically place Calls To Action throughout the site. Sidebars may contain contact forms, headers may contain a large phone number, and product pages will include prominent Add to Cart buttons.
Topics: Online Marketing, Brand Development, Social, full service marketing
Topics: Branding, Social, SEO, Content Development, keywords
It's not every day you can find a full-service marketing agency. To tell you the truth, we're proud of the wide range of branding, creative and marketing services we offer. Along with our clients, we walk through a four-step process of planning, development, execution and measurement to give them their desired outcome.
Topics: Brand Development, Client Relationships, Social, Outsource Marketing
