7 Steps to Effective B2B Inbound Marketing

Posted by Scott Danish on Jun 1, 2015 1:49:45 PM

Meeting key performance indicators (KPIs) in your inbound marketing efforts needn't be difficult. In our experience, there is a simple seven-step process that companies of any size can follow to achieve success. Using this process, the various pieces of the puzzle – from content development to marketing automation — fall into place seamlessly.

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Topics: Content Development, inbound marketing, full service marketing, demand generation, lead generation

Five Steps to Energize Messaging for B2B Marketers

Posted by Scott Danish on May 29, 2015 11:02:46 AM

Most of our B2B clients find themselves in markets that suit themselves well to good branding practices. For them, good branding represents an effective, persistent way to communicate their company's value proposition. It's also the cornerstone of their relationship with everyone from customers to prospects to business partners. By ensuring their brand is well-managed and maintained in the long term, they build familiarity and confidence — two key components in ensuring that prospective and current customers feel comfortable doing business with them.

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Topics: strategic marketing, Branding, Brand Development, full service marketing, Messaging

The Four Golden Rules of B2B Social Media Marketing

Posted by Scott Danish on May 28, 2015 10:59:00 AM

You’re smart, savvy, and you know your business like the back of your hand. So, why does it seem like no matter how much social media marketing you do, you’re only reaching the same, small circle of people? The answer is quite simple: Despite your best intentions, you might be doing everything wrong.

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Topics: Social, SEO, Content Development, inbound marketing

Four Vital Tips for B2B Video Marketing

Posted by Scott Danish on May 20, 2015 12:02:00 PM

Marketing is a lot like speed dating—except you don’t have a few minutes to attract your prospect’s interest. You’re lucky if you get eight seconds. And since attention spans aren’t getting any longer, it’s more important than ever to make a quick but lasting impression. But when it comes to solidifying a connection with your prospects, words alone won’t cut it. You need to reach them how they want to be reached: Digitally.

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Topics: video

Revamp Your B2B Content Marketing - Four Sure-Fire Ways

Posted by Scott Danish on May 15, 2015 8:00:00 AM

Let's face it, B2B marketers … your inbound marketing endeavors are more complex than your B2C counterparts. In the B2B space, you’re not just selling to individuals. There are a lot more people—and stages—in the buying process. And if your client’s purc

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Four Ways to Master B2B Marketing in the Digital Age

Posted by Scott Danish on May 11, 2015 11:22:00 PM

Just when you thought the business-to-business (B2B) space couldn't get more exciting, the digital revolution came along and changed the marketing game. No longer are in-person interactions necessary for closing deals. Today’s B2B customers do their research long before signing on the dotted line. In fact, ab2b_marketing staggering 94% turns to the Internet before making purchase decisions, according to a recent study from the Acquity Group.

As a sophisticated B2B marketer, you need to evolve your strategy to keep up with the shifting landscape. But how do you create the most effective marketing plan for your B2B company? Here are four digital marketing tips that are time-tested and proven to work perfectly in the B2B sphere.

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Topics: strategic marketing, full service marketing, marketing strategies

Website Design: Will Vertical Alignment Become Standard to Accommodate Mobile Screens?

Posted by BC Team on May 16, 2014 12:37:39 PM

Website design continues to evolve and change. While special effects are still popular, many sites are starting to go with more clean and basic designs. One of those that may catch on soon is the increased use of vertical content alignment. The reasons for that have everything to do with an increasing mobile presence, and the desire to make websites more streamlined so they don't look too overwhelming.

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Topics: website design and development

You Need Professional Content Management

Posted by BC Team on May 9, 2014 11:30:35 AM

Every business needs marketing. It is not always done the same way, but all companies have to get the word out about their products and why customers should consider using them. In the world we live in with online commerce playing a big role, it is important to consider things like content management.

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Topics: Content Development

Inbound Marketing with Memes

Posted by BC Team on Apr 29, 2014 3:12:36 PM

For those who think that internet memes are the creation of Millennials, you would be mistaken. The word and concept of the meme was created in 1976 by a man named Richard Dawkins. Companies have been using forms of memes in their marketing strategies for a long time. From Wendy’s “Where’s the beef?” campaign to Alka-Seltzer’s “I can’t believe I ate the whole thing”, marketers have used humor and repetition to deliver their message. Harvard Business Review points out that these characters were well known and loved. However, many didn’t recognize memes until the eruption of the internet memes such as grumpy cat, the world’s most interesting man, and success kid. Today, memes are racing around the web, especially on social media sites and are some of the most widely recognized posts.

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Topics: inbound marketing

Why Messaging Matters

Posted by Sven Hurty on Apr 9, 2014 11:00:00 AM

Whether you’re trying to drive inbound marketing, outbound campaigns, PPC, email blasts or just standing on a street corner yelling about what you do, a clear, effective message is essential to effective communication.


At it’s most basic, messaging answers three questions:

  • Who are we?

  • What do we want to say?

  • How do we say it?

 

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Topics: Messaging

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