Take the Stress Out of B2B Inbound Marketing

Posted by Scott Danish on Mar 26, 2019 11:32:23 AM

Beating the bushes for new clients can be disheartening. You make calls and constantly get voicemail. Send emails and a majority go unopened. Follow up and get ignored. Make a fabulous offer… and get ignored some more. You pay for a display ad in a trade publication and hope the right people happen to see it at the right time.

There’s an easier, less expensive, and more effective way to consistently fill your sales funnel with targeted prospects: B2B inbound marketing.

According to Demand Metric, inbound marketing generates three times more leads than traditional methods—and costs 62 percent less. So it seems like a worthwhile addition to your B2B marketing program. 

What is B2B inbound marketing? And why is it effective?

Why B2B Inbound Marketing Works

HubSpot coined the phrase “inbound marketing” in 2006. It means using a combination of relevant, informative content in various channels to increase your brand’s reach and draw people to your website, landing page, or tradeshow booth rather than outwardly pushing your brand, product, or service onto prospects. You attract people’s attention, engage with them, convert them to customers, and then delight them with more useful content.

It’s effective because by offering your audience something of interest and value, you’re cutting through their innate skepticism of advertising. If fact, it’s like you’re not even advertising at all. Rather, you’re communicating and helping them, and that difference can be powerful. You’re building trust, credibility, and momentum with your prospects and customers. 

Most Successful B2B Inbound Marketing Channels

The key to a successful inbound marketing program is to create content specifically designed to appeal to your targeted customers. Here are the most common channels used in inbound marketing:

  • Thought leadership pieces such as white papers, eBooks, and infographics that you post on your website or present on industry websites. Those pieces of content show audience members how to do something in a new and/or better way. If the reader likes what they read, they may look around your website to learn more.
  • Case studies. Here you’re showing the audience how an organization similar to their own solved a common problem—and maybe your reader will benefit from a similar approach.
  • A Blog (like this one!) that offers useful, practical advice that the audience can act on.
  • Videos that can take on the role of thought leadership, customer testimonials, product demos or blog posts.
  • Social media campaigns that offer quick insights into trends or useful tips and tricks.
  • Targeted pay-per-click campaigns on social media and online community pages that offer the promise of something relevant and useful to the viewer. It’s important that you deliver on that promise.

Inbound or Outbound? Both

An inbound marketing element can take some of the frustration and stress out of your marketing efforts by bringing prospects to you while you focus on outbound marketing efforts. That’s the key to an effective marketing strategy: It should incorporate both inbound and outbound marketing to capture the greatest number of prospects.

Lead Nurturing Accelerates the Sales Cycle

If someone choses to convert on your website (fill out a form) for certain types of content, you begin to identify at what level they are in your sales funnel. Designing and programming a series of lead nurturing workflows will help nurture these leads through the funnel over time in an automated fashion. Each month, as you add additional digital assets, these nurturing strategies get updated. It is common to have many of these campaigns running on your website.

Why?  Companies that automate marketing activity see up to a 10% revenue increase in just 6-9 months. (Source: Gartner Research).

Generally, it takes multiple touch points to successfully create a prospect. By building a relationship with a buyer, you can deliver the right content at the right time to move them to the next stage in the buying cycle. This allows you to deliver more highly qualified leads to your sales team and shorten the sales cycle when that conversation begins.

Email Marketing is Still an Efficient Way to Generate Leads at a Reasonable Cost

When you offer your website visitors useful or entertaining content, they choose to opt-in to your information by converting on your website forms. Email marketing is used to keep relationships with leads strong and to promote new content for effective lead nurturing.

Why? 50% of qualified leads are simply not ready to buy. (Source: Gartner Research)

Just because a website visitor becomes a lead doesn’t mean he or she is ready to buy. Email marketing is a great way to keep your name in front of your prospects. Moreover, one email blast can have different messages for different segments of your list. These highly targeted lists can improve your open and click-through rate, increasing engagement with a lead.

Make the Investment in B2B Inbound Marketing

Whatever mix you incorporate into your marketing efforts, you’ll need to invest either dollars or time. If you’re bandwidth is running thin and you need expert support, BayCreative can help. Please just let us know.

FOR MORE INFORMATION:

From Forbes: “In order to stand out today, brands need something more. They need to focus on selectively, strategically positioning themselves as true thought leaders.”

From Neil Patel: “22 Inbound Marketing Strategies Your Startup Needs to Start Using Today

All the best,
- Team BayCreative -
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Topics: strategic marketing, marketing agency, Online Marketing, Content Development, inbound marketing, marketing strategies, lead generation, Messaging, b2b marketing, Pay-Per-Click, digital marketing, content

Clutch Names BayCreative a 2018 Top California B2B Service Provider

Posted by Scott Danish on Oct 2, 2018 4:47:44 PM

It’s not easy to choose the right digital agency. But since 1998, we’ve been making the choice easier by helping B2B marketers out there make better decisions (with better results) for their brand and growth.

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, PowerPoint, demand generation, b2b marketing, digital marketing

PowerPoint: Get the Most Out of Your PPT Decks

Posted by Scott Danish on Jun 4, 2018 12:15:00 PM

PowerPoint is one of those handy tools that just won’t go out of style. Marketers lean on it for practically everything they do, and it’s no wonder. PPT files open and present from almost any device and they’re easy to edit. And with support for vector-based graphics and animation, your slide deck can be anything from simple explanation, to a detailed demonstration, to high-quality looping video.

Get the most out of your slides by making sure they are built with the highest quality design and attention to detail. 

At BayCreative we take PowerPoint creativity to the limits. We apply our 20 years of B2B marketing experience producing thousands of slides to get the very best possible. Often, people looking at decks we’ve produced have no idea they’re even made in PowerPoint. And, some of the decks we’ve produced:

  • Keynote presentations at large events
  • Fully integrated with video and audio
  • Interactive, self-navigable decks
  • Looping animated decks for passively viewed screens (lobbies, trade shows)
  • Sales presentation decks with easily customizable slides
  • Refined story flow and messaging 

Regardless of your specific need, let BayCreative take your work to the highest level of quality. And make sure you’re getting everything you can out of your PowerPoint presentations.

To find out more about what BayCreative clients say about our PowerPoint/presentation work and their experience collaborating with our agency, check out the BayCreative presentation examples in our website portfolio: http://www.baycreative.com/work-type/powerpoint/

Please keep us fresh-in-mind.

All the best!
- Team BayCreative -

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, PowerPoint, demand generation, b2b marketing, digital marketing

BayCreative Named in "Top 10 Fastest Growing Digital Marketing Companies" (2018)

Posted by Scott Danish on Apr 26, 2018 5:00:00 PM

Great Clients + Great Team = Great Results
 

For the second year in a row, BayCreative has joined the ranks of The Silicon Review's "Top 10 Fastest Growing Digital Marketing Companies" as published in its April 2018 edition.

 


"[BayCreative] brings more than 20 years of B2B marketing, branding and creative experience to the table and as a full-service B2B marketing agency it delivers value to growing businesses by providing a 'Marketing Department-in-a-Box.'" - The Silicon Review (April 2018)

We're thrilled to be part of Silicon Review's list as well as being listed in Clutch Research's "2018 Top San Francisco Digital Agencies." We've come a long way from our start as a small design shop, but ultimately our ethos remains the same.

Our goal then, as now, is to serve as an extension of our clients team, build a strong relationship through collaboration, and generate tangible results. And, as a single source for all B2B marketing/branding/creative support, we are now more than ever better able to serve our clients' needs.

At the end of the day, our success is our clients success, and commendations like these simply reflect the success we have helped our client's achieve.

Discover what BayCreative clients say about their experience collaborating with our agency, and see portfolio examples of work.

Please keep us fresh-in-mind.

All the best!
- Team BayCreative -

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Topics: strategic marketing, Brand Development, Content Development, website design and development, creative marketing, demand generation, b2b marketing, digital marketing

2018 Top San Francisco Agencies: BayCreative Recognized for Two Leadership Awards by Clutch Research

Posted by Scott Danish on Apr 10, 2018 10:18:20 AM

BayCreative is more than a full service B2B marketing agency; for more than 20 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.

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Topics: strategic marketing, Brand Development, Content Development, website design and development, creative marketing, demand generation, b2b marketing, digital marketing

Move Your Audience with Motion Graphics and Video

Posted by Scott Danish on Apr 9, 2018 3:41:12 PM

Congratulations! You’ve decided that you need a video to introduce your company or your product/service to customers, and you’re excited to get started. But before we do that, let’s look at three "explainer" videos with unique approaches to making that first impression.

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Topics: Brand Development, video, SEO, b2b marketing, digital marketing

Keep Your Message Effective and Consistent

Posted by Scott Danish on Feb 6, 2018 4:47:54 PM

Are you suffering from message sprawl?

New marketing channels and opportunities are popping up every day, and leveraging them all can feel like a game of “content whack-a-mole.” Each new piece of content is a new opportunity to go off-message.

A well-crafted messaging framework can save you from messaging sprawl, and keep your team on the same page. Through a process of moderated workshops and brainstorming sessions, combined with interviews of stakeholders, employees, customers, and prospects, BayCreative will develop a messaging framework that keeps your marketing on track and in sync.

We’ve helped dozens of companies define their message, articulate value and differentiation, and develop a framework to make their content more effective.

Contact BayCreative to learn more about our approach to message development and how we could help you!

All the best!
- Team BayCreative - 

Download a sample Messaging Framework
we prepared for a high-tech B2B client

Sample_MessagingFramework_fin-1

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Messaging, b2b marketing, digital marketing

What Could Possibly Be Funny About File Security?

Posted by Scott Danish on Jan 8, 2018 10:00:00 AM

You wouldn't necessarily think file security software is a place for comedy, but BayCreative produced this video for our client Seclore that takes a humorous look at the world of Enterprise Rights Management.

Meet Steve, our enthusiastic but inept IT Director ... struggling to provide effective ERM solutions to his company.

We're proud of the team that developed this great video, and working with Seclore was a delight.

See for yourself, and keep us fresh in mind.

All the best!
- Team BayCreative - 


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Topics: strategic marketing, Brand Development, video, Content Development, creative marketing, b2b marketing, digital marketing

Your Customers Can Say What You Can’t

Posted by Scott Danish on Jan 5, 2018 10:11:18 AM

Every interaction with a prospective customer centers around one key question. 

“How will you help me meet my business goals?”

The BEST person to answer that question is an existing customer. Happy customers are the most valuable asset for sales and marketing efforts. But are you maximizing the value of your current customers?

Prospects don’t want to be sold to all the time. They want to see how you work in the real world, how you'll help them if they become your customer. Success stories do that and more.

Through case studies, video customer profiles, and testimonials, you can help prospective customers understand the value and success they’ll experience by doing business with you. And, they provide valuable content for your website, email, and social media channels.

Showcasing your customer success can be as simple as:

  • Tell a compelling, powerful story your target audience can relate to (similar business pains)
  • Bring a new level of credibility to your marketing with quantifiable results
  • Find the right person to tell the story (ideally a similar persona as your target audience)
  • Let customer quotes lead the story (it’s not about you!)
  • Keep it short, but be as specific as possible
  • Use every opportunity to cross-promote your customer success stories

Over the years, the BayCreative team has produced hundreds of success stories in a variety of formats. Click below for some examples.

See for yourself, and keep us in mind when you need to tell your customers' stories.

All the best!
- Team BayCreative - 


    

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Topics: strategic marketing, Brand Development, Client Relationships, Content Development, creative marketing, Presentation, customer profile, b2b marketing, customer experience, digital marketing

Need Your Presentations to CRUSH IT?

Posted by Scott Danish on Jan 3, 2018 9:20:40 AM

As the new year begins, you or your team might need a killer presentation to show off your 2017 successes, or forecast what's going to happen in 2018.

At BayCreative we create stunning PowerPoint decks, for everything from annual sales meetings and year-in-review summaries to 2018 executive outlooks, company overviews, and more. We’ve done this for 100’s of companies including Salesforce, Cisco, Fujitsu, McKesson, Flextronics and Motorola. The great thing about working with BayCreative is that we're not just a production house. We're a creative consultancy that will help transform your roughest, most abstract, chicken-scratch ideas into beautiful, polished presentations.

See for yourself, and keep us in mind when your next PowerPoint deck needs to CRUSH IT!

All the best!
- Team BayCreative - 

        

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, b2b marketing, digital marketing

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