BayCreative is more than a full service B2B marketing agency; for more than 20 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.

Congratulations! You’ve decided that you need a video to introduce your company or your product/service to customers, and you’re excited to get started. But before we do that, let’s look at three "explainer" videos with unique approaches to making that first impression.

Are you suffering from message sprawl?

New marketing channels and opportunities are popping up every day, and leveraging them all can feel like a game of “content whack-a-mole.” Each new piece of content is a new opportunity to go off-message.

A well-crafted messaging framework can save you from messaging sprawl, and keep your team on the same page. Through a process of moderated workshops and brainstorming sessions, combined with interviews of stakeholders, employees, customers, and prospects, BayCreative will develop a messaging framework that keeps your marketing on track and in sync.

We’ve helped dozens of companies define their message, articulate value and differentiation, and develop a framework to make their content more effective.

Contact BayCreative to learn more about our approach to message development and how we could help you!

All the best!
- Team BayCreative - 

Download a sample Messaging Framework
we prepared for a high-tech B2B client

You wouldn't necessarily think file security software is a place for comedy, but BayCreative produced this video for our client Seclore that takes a humorous look at the world of Enterprise Rights Management.

Meet Steve, our enthusiastic but inept IT Director ... struggling to provide effective ERM solutions to his company.

We're proud of the team that developed this great video, and working with Seclore was a delight.

See for yourself, and keep us fresh in mind.

All the best!
- Team BayCreative - 

Every interaction with a prospective customer centers around one key question. 

“How will you help me meet my business goals?”

The BEST person to answer that question is an existing customer. Happy customers are the most valuable asset for sales and marketing efforts. But are you maximizing the value of your current customers?

Prospects don’t want to be sold to all the time. They want to see how you work in the real world, how you'll help them if they become your customer. Success stories do that and more.

Through case studies, video customer profiles, and testimonials, you can help prospective customers understand the value and success they’ll experience by doing business with you. And, they provide valuable content for your website, email, and social media channels.

Showcasing your customer success can be as simple as:

• Tell a compelling, powerful story your target audience can relate to (similar business pains)
• Bring a new level of credibility to your marketing with quantifiable results
• Find the right person to tell the story (ideally a similar persona as your target audience)
• Let customer quotes lead the story (it’s not about you!)
• Keep it short, but be as specific as possible
• Use every opportunity to cross-promote your customer success stories

Over the years, the BayCreative team has produced hundreds of success stories in a variety of formats. Click below for some examples.

See for yourself, and keep us in mind when you need to tell your customers' stories.

All the best!
- Team BayCreative - 

As the new year begins, you or your team might need a killer presentation to show off your 2017 successes, or forecast what's going to happen in 2018.

At BayCreative we create stunning PowerPoint decks, for everything from annual sales meetings and year-in-review summaries to 2018 executive outlooks, company overviews, and more. We’ve done this for 100’s of companies including Salesforce, Cisco, Fujitsu, McKesson, Flextronics and Motorola. The great thing about working with BayCreative is that we're not just a production house. We're a creative consultancy that will help transform your roughest, most abstract, chicken-scratch ideas into beautiful, polished presentations.

See for yourself, and keep us in mind when your next PowerPoint deck needs to CRUSH IT!

All the best!
- Team BayCreative - 

BayCreative is more than a full service B2B marketing agency; for more than 18 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.

Serving long-term needs is a must for us, and it seems our clients agree. Based on conversations with several of our clients, Washington D.C.-based market research firm Clutch has recently recognized our efforts with four "Market Leaders" awards: 

We’re thrilled to have been recognized as a top digital marketing agency in San Francisco by Washington, D.C.-based research firm Clutch. BayCreative is also listed among the leading inbound marketing agencies.

Today Clutch, an independent B2B services research company, published its first report on marketing and advertising agencies in the U.S. The research identifies leading agencies that have competencies across a range of both traditional and digital marketing functions. The full report can be found at: https://clutch.co/agencies/leaders-matrix.