8 Tips for B2B Marketers to Rock SEO Management

Posted by Scott Danish on Jul 29, 2015 10:00:00 AM

As a B2B marketer, you're always in search of new customers to grow business. To do so, you've got to "get found" by your target audiences. While the use of search engine optimization (SEO) might have made things easier, there are several mistakes B2B marketers still make when trying to manage an effective inbound marketing strategy. The following SEO management tips will help B2B marketers succeed among stiff online competition.

Read More

Topics: SEO, Content Development, inbound marketing, full service marketing, marketing strategies, b2b marketing

7 Steps to Effective B2B Inbound Marketing

Posted by Scott Danish on Jun 1, 2015 1:49:45 PM

Meeting key performance indicators (KPIs) in your inbound marketing efforts needn't be difficult. In our experience, there is a simple seven-step process that companies of any size can follow to achieve success. Using this process, the various pieces of the puzzle – from content development to marketing automation — fall into place seamlessly.

Read More

Topics: Content Development, inbound marketing, full service marketing, demand generation, lead generation

The Four Golden Rules of B2B Social Media Marketing

Posted by Scott Danish on May 28, 2015 10:59:00 AM

You’re smart, savvy, and you know your business like the back of your hand. So, why does it seem like no matter how much social media marketing you do, you’re only reaching the same, small circle of people? The answer is quite simple: Despite your best intentions, you might be doing everything wrong.

Read More

Topics: Social, SEO, Content Development, inbound marketing

Inbound Marketing with Memes

Posted by BC Team on Apr 29, 2014 3:12:36 PM

For those who think that internet memes are the creation of Millennials, you would be mistaken. The word and concept of the meme was created in 1976 by a man named Richard Dawkins. Companies have been using forms of memes in their marketing strategies for a long time. From Wendy’s “Where’s the beef?” campaign to Alka-Seltzer’s “I can’t believe I ate the whole thing”, marketers have used humor and repetition to deliver their message. Harvard Business Review points out that these characters were well known and loved. However, many didn’t recognize memes until the eruption of the internet memes such as grumpy cat, the world’s most interesting man, and success kid. Today, memes are racing around the web, especially on social media sites and are some of the most widely recognized posts.

Read More

Topics: inbound marketing

"Get Found" by the Right Prospects to Drive Lead Generation

Posted by Scott Danish on Apr 11, 2013 12:22:00 PM

Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accounts—to be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.

inbound funnel
Read More

Topics: strategic marketing, marketing agency, Outsource Marketing, SEO, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, lead generation

Graphic Design During the Webtop Revolution

Posted by Arne Hurty on Mar 8, 2013 8:23:00 AM

I lived through the desktop revolution. As a graphic designer I was definitely a rebel, on the front lines. Back in 1985, I made having a MacSE, a condition of taking any job. Exciting times. Typesetting shops were turning into digital prepress houses. Rapidograph pens, mylar, and stat cameras, were all rapidly becoming things of the past. Having drunk the Kool-Aid, I spread the word in my own way. I vividly recall indoctrinating my professor from UCLA, who also ran a high-end book-publishing house. I invited him to stop by after work one evening to spend a couple hours with me, and Aldus PageMaker. A message came a week later that he'd traded out all his drafting tables for Mac II's and PostScript printers.

Graphic design is more important than ever
Read More

Topics: inbound marketing, quality design, graphic design

Is Content Still the King?

Posted by Arne Hurty on Feb 16, 2013 1:42:00 PM

We've all heard the phrase content is king and have an idea of what that means. In the context of the web it has specific meaning regarding the value of SEO. Search providers (Google, Bing, etc.) seem to be changing the game on us with sophisticated technology like Panda. The underlying goal is straightforward enough—delivering relevant results on searches. After all, that's how they stay in business. Keeping that in mind makes it easier to concentrate on what matters in SEO. However, with the way search engines are changing, is it possibly time to reconsider the statement 'content is king?' Could user experience become the main focus? 

experience is king
Read More

Topics: strategic marketing, SEO, Content Development, creative marketing, inbound marketing

The Essential Pieces of Modern Marketing Strategies

Posted by Sven Hurty on Dec 4, 2012 9:22:00 AM

In today's increasingly modern and competitive business landscape, you need a modern marketing strategy to survive. But where do you start?

A modern marketing plan doesn't need to be this complex.
Read More

Topics: marketing plan, strategic marketing, Online Marketing, Content Development, inbound marketing, full service marketing, marketing strategies

contact-bc2.jpg

Subscribe via E-mail

Follow BayCreative

Download our free Guide: 7 Steps for Successful Websites

Latest Posts