Start with your messaging

Posted by Arne Hurty on Jul 28, 2015 9:13:00 AM

Let’s say you don’t have a brand manager or a director of lead gen or social media manager. But your executive team understands there is value in all those things and somebody taped a message to your back when you weren’t looking that says "Kick me - I love marketing!" So where do you start. The sales guy wants leads “send out some emails or start a pay per click campaign or something like that” he says. Your CEO wants that sexy PowerPoint presentation he’s never been able to quite pull together. And everyone and their mother is clamoring for “social media.”

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Topics: marketing strategies, Messaging, b2b marketing

Five Steps to Energize Messaging for B2B Marketers

Posted by Scott Danish on May 29, 2015 11:02:46 AM

Most of our B2B clients find themselves in markets that suit themselves well to good branding practices. For them, good branding represents an effective, persistent way to communicate their company's value proposition. It's also the cornerstone of their relationship with everyone from customers to prospects to business partners. By ensuring their brand is well-managed and maintained in the long term, they build familiarity and confidence — two key components in ensuring that prospective and current customers feel comfortable doing business with them.

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Topics: strategic marketing, Branding, Brand Development, full service marketing, Messaging

Why Messaging Matters

Posted by Sven Hurty on Apr 9, 2014 11:00:00 AM

Whether you’re trying to drive inbound marketing, outbound campaigns, PPC, email blasts or just standing on a street corner yelling about what you do, a clear, effective message is essential to effective communication.


At it’s most basic, messaging answers three questions:

  • Who are we?

  • What do we want to say?

  • How do we say it?

 

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Topics: Messaging

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