Keep Your Message Effective and Consistent

Posted by Scott Danish on Feb 6, 2018 4:47:54 PM

Are you suffering from message sprawl?

New marketing channels and opportunities are popping up every day, and leveraging them all can feel like a game of “content whack-a-mole.” Each new piece of content is a new opportunity to go off-message.

A well-crafted messaging framework can save you from messaging sprawl, and keep your team on the same page. Through a process of moderated workshops and brainstorming sessions, combined with interviews of stakeholders, employees, customers, and prospects, BayCreative will develop a messaging framework that keeps your marketing on track and in sync.

We’ve helped dozens of companies define their message, articulate value and differentiation, and develop a framework to make their content more effective.

Contact BayCreative to learn more about our approach to message development and how we could help you!

All the best!
- Team BayCreative - 

Download a sample Messaging Framework
we prepared for a high-tech B2B client

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Messaging, b2b marketing, digital marketing

Start with your messaging

Posted by Arne Hurty on Jul 28, 2015 9:13:00 AM

Let’s say you don’t have a brand manager or a director of lead gen or social media manager. But your executive team understands there is value in all those things and somebody taped a message to your back when you weren’t looking that says "Kick me - I love marketing!" So where do you start. The sales guy wants leads “send out some emails or start a pay per click campaign or something like that” he says. Your CEO wants that sexy PowerPoint presentation he’s never been able to quite pull together. And everyone and their mother is clamoring for “social media.”

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Topics: marketing strategies, Messaging, b2b marketing

Five Steps to Energize Messaging for B2B Marketers

Posted by Scott Danish on May 29, 2015 11:02:46 AM

Most of our B2B clients find themselves in markets that suit themselves well to good branding practices. For them, good branding represents an effective, persistent way to communicate their company's value proposition. It's also the cornerstone of their relationship with everyone from customers to prospects to business partners. By ensuring their brand is well-managed and maintained in the long term, they build familiarity and confidence — two key components in ensuring that prospective and current customers feel comfortable doing business with them.

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Topics: strategic marketing, Branding, Brand Development, full service marketing, Messaging

Why Messaging Matters

Posted by Sven Hurty on Apr 9, 2014 11:00:00 AM

Whether you’re trying to drive inbound marketing, outbound campaigns, PPC, email blasts or just standing on a street corner yelling about what you do, a clear, effective message is essential to effective communication.


At it’s most basic, messaging answers three questions:

  • Who are we?

  • What do we want to say?

  • How do we say it?

 

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Topics: Messaging

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