BayCreative Ranks #83 on Clutch’s Top 1000 Companies Global 2019

Posted by Scott Danish on Dec 11, 2019 5:37:50 PM

At BayCreative, we constantly focus our work on providing the highest quality of a full-fledged B2B marketing, branding and creative services for our clients that aims at delivering successful outcomes.

We know our clients want results, and we strive to meet them. We are honored that our drive to support our clients has been recognized as we have been ranked 83rd on Clutch’s Global Top 1000 Companies 2019 list.

Clutch is an independent Washington DC-based B2B reviews platform that receives client feedback from former projects and uses that to build a ranking system in various fields for business needs. With around 160,000 companies listed on their site, the BayCreative ranking is notable in that it places us within the Top 1% of their entire company list.

“We are thrilled to be selected by Clutch as one of the leading B2B marketing agencies in San Francisco.” - Scott Danish, President & Co-Owner.

“Without the feedback from our clients, we would not be receiving this honor. We are extremely thankful for their generous comments, and are grateful that they were as satisfied with the experience as much as we appreciated working with them.” – Arne Hurty, Founder & Chief Creative Officer.

Below is one of the many verified reviews on our Clutch profile that outlines the client experience.

Clutch also maintains a sister site, The Manifest, on which BayCreative is ranked within the Top 25 branding companies in San Francisco (December 2019). The Manifest helps find companies the solutions providers who will be best for their needs based on data-based content and expert guidance.

Marketing is key to the success of any business in today’s digital age. Without proper marketing plans and strategies, businesses could be finding themselves in a place with a lack of growth and progress. We want to make sure our clients stay on top of it all and find real outcomes and reach their goals with the aid of our marketing services.

If you are interested in working with BayCreative, please go ahead and contact us – we would love to talk more!

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Topics: strategic marketing, marketing agency, Social, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, Messaging, b2b marketing, Thought Leadership

Is Your Engagement Journey Falling Flat? You’re Not Alone

Posted by Scott Danish on Oct 29, 2019 4:29:59 PM

One of the keys to attracting and converting B2B prospects is routine engagement and consistent messaging. That way, prospects become familiar with your brand and what it stands for, and when they feel like they know you, they’re more likely to listen to you.

But that engagement journey isn’t happening as effectively as it should, according to the newly released “B2B Content Marketing 2020 Report” from the Content Marketing Institute and MarketingProfs. The report examines benchmarks, budgets, and trends in North American content marketing.

Only half of the B2B marketers in the report agree their organization provides customers with optimal experiences across the engagement journey. The reasons for that can be found in the responses to other questions in the survey.

For instance, 58% of B2B marketers in the report say their organization isn’t sophisticated or mature in their content marketing. That means that more than half of organizations are still experiencing growing pains creating strategy, or measuring and scaling their efforts, or, in 4% of cases, haven’t even begun to make content marketing a process.

We can follow the breadcrumbs from another response to get a fuller explanation of why these organizations aren’t yet mature: 56% of respondents say they have one or no full-time person dedicated to content marketing. And if an organization isn’t able to dedicate the resources to content marketing efforts, they’ll naturally struggle to optimize the customer engagement journey. 

With those tiny—or non-existent—resources for creating content marketing, companies are turning to outside help: Half of the respondents said their organization outsources at least one content marketing activity, usually content creation. If you’re like nearly half of the B2B marketers in the report and your organization will prioritize improving the quality and conversion of audiences in the coming year, BayCreative can help overcome staffing shortages. Please just let us know.
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Topics: strategic marketing, marketing agency, Social, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, Messaging, b2b marketing, Thought Leadership

Why Account-based Marketing Can Skyrocket Prospect Conversions

Posted by Scott Danish on Jul 24, 2019 1:11:58 PM

We’ve talked about it before: The best way to increase your chances of marketing success is to clearly define and categorize different segments of your audience, and then create content specifically for those different segments.

If you want to go even further with your segmenting, you can create content for the individual companies you’re targeting. That’s the idea behind account-based marketing (ABM). With ABM, B2B companies concentrate sales and marketing resources on a clearly defined set of high-value target accounts.

About B2B ABM

Today’s B2B buyers insist on outreach that connects with their business interests and their personal interests within the business. With ABM, you present your brand and highly relevant, targeted content only to the most sought-after prospects. That content should draw on the prospect’s pain points and needs.
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Topics: strategic marketing, marketing agency, Social, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, Messaging, b2b marketing, Thought Leadership

13 Ways to Maximize Your B2B Social Media Efforts

Posted by Scott Danish on Jul 11, 2019 5:59:50 PM

Social media isn’t just for duck-faced selfies. In fact, social media can be a valuable tool for B2B companies.

Fifty-five percent of B2B buyers search for product and vendor information on social media. And if you’re not there, they’re going to find your competition instead of you.

You’re probably not going to be able to pull a prospect all the way down your sales funnel with just social media. But it’s a valuable tool for distributing your content and promoting your business and product/solutions.

Like any other B2B marketing effort, though, you have to do it right, or you’re just wasting your time and money. So here are a baker’s dozen tips to help you maximize your B2B social media marketing efforts.

Tips for B2B Social Media

  1. Post where your audience is. The first step is to choose the right social platform, the one(s) your prospects use. It’s best to start with one platform and focus your efforts on that one, and then add more as you build up your content base.
  2. Study your audience demographics and develop an audience persona to help you write content specific to its pain points.
  3. Continuously be adding content to your website so you have items to promote on social media. Make sure that each piece of new content offers something of value for the audience, and then play up that value element in your social media posts.
  4. Remember, it’s not all about you. Sure, you want to promote your new white paper, but when you promote it, talk about why your audience would want to know about it. In all cases, think about how you can make the post about those personas you created.
  5. Bring something new and different to the conversation. Get creative not only with your social media posts, but also with the content that feeds those posts. You want to stand apart from your competition, and the way to do that is by being different. 
  6. Connect with or follow your prospects. Listen to what they post. Monitor what content they consume, what they share, and how they engage with brands and people. You might even be able to glean some pain points they’re experiencing.
  7. Which leads us to this next point: Don’t simply follow or connect with them. Engage with them. When they ask a question of their community, try to answer. When they express frustration with a pain point, try to offer a solution.
  8. Engage with your followers, as well. Respond when someone comments on your posts. Ask thought-provoking, relevant questions as a way to get them to interact with you. Follow trending hashtags in your industry; identify groups of industry experts and thought leaders; participate in conversations. That’s a great way to grow your social media community.
  9. Join the social media conversation during events such as trade shows—even if you’re not there. If you use the correct hashtags, you’ll be seen even by people who aren’t connected or following you, and if they like what you have to say, maybe they’ll start following you.
  10. Incorporate video to mix things up.
  11. Try paid social media. That can allow you to talk to targeted prospects who aren’t in your connected community. And with PPC advertising, this approach can be surprisingly affordable.
  12. Be sure to align your social media posts with sales and other internal teams, so that you’re all pushing in the same direction.
  13. Track, measure, and optimize your efforts.

Become a Part of the Conversation

Social media is a part of everyday life for most people. And with a little savviness and plenty of effort, you can use that to your advantage when marketing your B2B product/solution.

If you need help creating content or managing your social media personality, let us know. BayCreative, a full-service marketing firm in San Francisco, has a team of writers who specialize in writing compelling B2B content that can drive any social media campaign. Or, if maintaining this level of social media vigilance seems too taxing on your internal resources, we can handle your social media efforts. 

Just let us know how we can help.

All the best,
- Team BayCreative -

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Topics: strategic marketing, marketing agency, Social, Content Development, inbound marketing, full service marketing, marketing strategies, Messaging, b2b marketing, Thought Leadership

Top 10 Ways B2B Marketers (Like You!) Make LinkedIn Rock

Posted by Scott Danish on Jun 8, 2015 12:10:39 PM

Sure, Facebook is a terrific channel for connecting with consumers, and Twitter is a great way to capture the buzz on the street. But LinkedIn is the social media platform for B2B marketing — hands down. Whether your focus is on inbound marketing, lead generation, building brand awareness, or simply drawing comments from prospective clients, few networks can match LinkedIn in importance or features. Here are the top 10 ways to make LinkedIn a key part of your B2B marketing mix.

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Topics: Social, Content Development, full service marketing, marketing strategies, b2b marketing

The Four Golden Rules of B2B Social Media Marketing

Posted by Scott Danish on May 28, 2015 10:59:00 AM

You’re smart, savvy, and you know your business like the back of your hand. So, why does it seem like no matter how much social media marketing you do, you’re only reaching the same, small circle of people? The answer is quite simple: Despite your best intentions, you might be doing everything wrong.

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Topics: Social, SEO, Content Development, inbound marketing

Landing Pages For Your Brand Strategy

Posted by Gabriella Sannino on Jan 28, 2013 11:10:00 PM

Typically, a company website is divided into various sections including the home page, product and/or service pages, a blog, an "about us" page, and contact / location information. If the brand has experience with marketing their products and services online, they will strategically place Calls To Action throughout the site. Sidebars may contain contact forms, headers may contain a large phone number, and product pages will include prominent Add to Cart buttons.

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Topics: Online Marketing, Brand Development, Social, full service marketing

Writing SEO Friendly Content - 6 Tips for Better Online Marketing

Posted by Gabriella Sannino on Nov 8, 2012 9:44:00 AM

Growth of Internet resized 600

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Topics: Branding, Social, SEO, Content Development, keywords

Do You Know Outsource Marketing?

Posted by Gabriella Sannino on Jul 11, 2012 10:36:00 AM

It's not every day you can find a full-service marketing agency. To tell you the truth, we're proud of the wide range of branding, creative and marketing services we offer. Along with our clients, we walk through a four-step process of planning, development, execution and measurement to give them their desired outcome.

Outsourcing in a box
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Topics: Brand Development, Client Relationships, Social, Outsource Marketing

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