You’re smart, savvy, and you know your business like the back of your hand. So, why does it seem like no matter how much social media marketing you do, you’re only reaching the same, small circle of people? The answer is quite simple: Despite your best intentions, you might be doing everything wrong.
Topics: Social, SEO, Content Development, inbound marketing
Marketing is a lot like speed dating—except you don’t have a few minutes to attract your prospect’s interest. You’re lucky if you get eight seconds. And since attention spans aren’t getting any longer, it’s more important than ever to make a quick but lasting impression. But when it comes to solidifying a connection with your prospects, words alone won’t cut it. You need to reach them how they want to be reached: Digitally.
Topics: video
Let's face it, B2B marketers … your inbound marketing endeavors are more complex than your B2C counterparts. In the B2B space, you’re not just selling to individuals. There are a lot more people—and stages—in the buying process. And if your client’s purc
Just when you thought the business-to-business (B2B) space couldn't get more exciting, the digital revolution came along and changed the marketing game. No longer are in-person interactions necessary for closing deals. Today’s B2B customers do their research long before signing on the dotted line. In fact, ab2b_marketing staggering 94% turns to the Internet before making purchase decisions, according to a recent study from the Acquity Group.
As a sophisticated B2B marketer, you need to evolve your strategy to keep up with the shifting landscape. But how do you create the most effective marketing plan for your B2B company? Here are four digital marketing tips that are time-tested and proven to work perfectly in the B2B sphere.
Topics: strategic marketing, full service marketing, marketing strategies
Today, marketers need to produce a constant flow of new content. These blogs, tweets, posts, webinars, etc. add value in a number of important ways. Content improves search engine rankings, drives traffic to websites, and helps to nurture existing leads. But, it cant be just any content. You cant post articles about your cats favorite toys and expect them to drive the traffic your looking for. Content, as part of a strategic marketing plan, has to be relevant and remarkable.
Topics: marketing strategies
Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accountsto be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.
Topics: strategic marketing, marketing agency, Outsource Marketing, SEO, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, lead generation
Most businesses and organizations are positioned in markets that are suited to the benefits of good branding practices. Branding stands out as a persistent and effective means to communicate a companys value proposition, and is the cornerstone for a dependable 
relationship with customers, prospects and business partners. Long-term, well-managed brands build confidence and familiarityboth key components in helping customers and prospects feel comfortable about choosing to do business with you.
Topics: marketing strategies
