At BayCreative, we approach branding with in-depth collaboration and support to help develop solutions that will fit our B2B client’s needs. We also complement this service with a variety of digital marketing tools and services. Our team has been in the business for over 23 years, and we have great passion and dedication to provide the best services that the industry has ever seen.

Clutch is an independent Washington DC-based B2B reviews platform that receives client feedback from former projects and uses that to build a ranking system in various fields for business needs. To provide our point, they recently honored BayCreative as one of the leading branding companies in San Francisco. With around 160,000 companies listed on their site, the BayCreative ranking is notable in that it places us within the Top 1% of their entire company list.

“We are thrilled to be selected by Clutch as one of the leading B2B branding and marketing agencies in San Francisco.” - Scott Danish, President & Co-Owner.

“Without the feedback from our clients, we would not be receiving this honor. We are extremely thankful for their generous comments, and are grateful that they were as satisfied with the experience as much as we appreciated working with them.” – Arne Hurty, Founder & Chief Creative Officer.

Below is one of the many verified reviews on our Clutch profile that outlines the client experience.

One of the biggest differences between the successful and not-so-successful technology companies of today is how they approach branding. Without proper branding, marketing plans, and strategies, businesses could be finding themselves in a place with a lack of growth and progress. Brand building is a strategy that looks to the long-term, with the ultimate purpose of gaining a sustainable competitive advantage. We want to make sure our clients stay on top of it all and find real outcomes and reach their goals with the aid of our marketing services.

If you are interested in working with BayCreative, please go ahead and contact us – we would love to talk more!

To say the pandemic has made the last year challenging is an understatement. However, the pandemic is just one of the many inhibitors currently slowing business growth—and now is the best time to turn a critical eye on your B2B marketing initiatives to root out and eliminate marketing inhibitors.

This three-part series will help you do that by examining inhibitors that affect business growth. Today, we look at two inhibitors.

Differentiating Your Company

There is countless competition in the B2B market. Do you think your company is setting itself apart from the others?

Answer this question not with your own words, but with your clients’ words. Look through your customer testimonials or ask some of clients directly.

You’re looking for an emotional aspect. That’s mandatory in B2B marketing. Of course, your products/services should be resolving their issues quickly, but too many companies leave emotions out of the equation. If your clients aren’t emotionally connected to your company, you’ve become a cog in their machine, and you ARE missing on the low-hanging fruit that a lasting relationship develops.

Spend time researching your buyer personas and execute your plan to form an emotional connection. Additionally, focus on your storytelling.

Filling an Order vs. Advising and Influencing

Without a doubt, growth in a B2B market is directly aligned to communicating your authority in that space. Certainly, when customers think they know what they want, it’s easier to fill an order and move on. It’s important, however, to remember that you are the expert, and being an authority in your space, you have a unique ability to guide customers down the right path.

We are not saying that the customer is wrong. We’re saying that your marketing has an opportunity to increase their benefit with your knowledge and expand their horizons with your unique products and services. Every time you discover your potential customer’s pain points, you have an incredible opportunity to inform, excite, and go above and beyond their expectations.

When companies move forward with you, it’s a sign they believe your company will bring about a brighter future.

Coming up Wednesday (Part 2 of 3): “A Secret Weapon for Battling External Marketing Inhibitors”

BayCreative helps break through barriers that you are facing with marketing your brand, product, or service… just like we’ve done for our clients like Salesforce, ServiceNow, Cisco, DocuSign, Palo Alto Networks, Twitter, and more! If you’re interested in working with BayCreative, please go ahead and contact us—we would love to talk more.

Stay healthy!
-- Scott, Arne and Team BayCreative

Is your content lagging? You’re not alone. Untimely and unsuccessful content creation happens for a variety of reasons other than inadequate planning. The good news is there are countless marketing tools out there that can help you reach more B2B buyers, create more compelling campaigns, and stay organized.

If this sounds like a lot of work, that’s because it is, but it is work worth doing, and BayCreative can help.

We’re experts at creating virtual and digital content for B2B and have done so for clients like Salesforce, Cisco, ServiceNow, DocuSign, Palo Alto Networks, Twitter, Airship, Google, and more! 

Look at all the things that evolved in 2020 that you want to keep, change, or stop doing. Then ask yourself: How do I want to change my content marketing to prepare for whatever comes next? If BayCreative can help, please let us know.

Stay healthy!
-- Scott, Arne and Team BayCreative

In the comprehensive 11th Annual Content Marketing Survey recently conducted by Content Marketing Institute (CMI) and MarketingProfs, only 31% of respondents said that their organization had been "very successful with content marketing."

Why is successful content as rare as it is?

Business trends have changed enormously in the last year. So has the customer journey. The environment for successful communication has deteriorated, and the importance of successful content marketing has skyrocketed.

The pandemic has simply changed everything. 

So let us get to the point! What are successful marketers doing? Download the full study... or simply check out our three key take-aways (below.)

3 Key Take-Aways

1. Top Performers are Making Sure Their Content is Reaching the Right Audience!
   
   When attempting to optimize your marketing campaigns, measurement is your best ally. It is crucial to use key performance indicators (KPI) because they will afford you absolute clarity in seeing the effectiveness of your current campaign.
   
   When you can measure and analyze your level of success, you’ll be able to adjust your spending to increase visibility or modify/replace content that isn’t connecting with your audience.
   
   
2. Write Blog Articles and Follow an Editorial Calendar.
   
   Blogging and following a publishing schedule is an excellent way to build brand awareness and increase organic traffic.  Writing articles that provide relevant and valuable content to your target audience is a perfect way to create more possibilities for customers to interact and for you to develop and nourish strong relationships.
   
   The editorial calendar gives you many advantages. First, a well-received piece of content becomes an asset that will help drive new business. You’ll be creating content regularly, which will allow you to send your well-received content to new potential prospects. Remember, companies who reach out to you are looking for a solution, and sending potential customers valuable information will help establish you as an industry leader.
   
   
3. The Organization's Content Marketing is Sophisticated and Mature
   
   Intelligent content creation will take some time to develop. To create a piece of sophisticated content, it’s necessary to have an in-depth understanding of your target audience. For example, you should know your potential customers’ pain points, the things that motivate them, their interests, and buying behaviors.
   
   Creating an accurate buying persona and leveraging that persona helps guide your team regarding appropriate messaging framework and content categories that would be most helpful for your customer.
   
   We stress the importance of understanding buying behavior. For many companies, there are windows of time in which contacting them would simply be an effort in building awareness. Building awareness is an excellent practice, and a previously produced email or free E-Book costs nothing to send out. However, we believe your plan is to make stronger connections that lead to business relationships. In that case, you’ll want to have an understanding of the appropriate time to send information for awareness and the appropriate send information combined with a sales strategy.

If you’re looking to deploy successful content marketing initiatives, BayCreative can help. We’re experts at creating virtual and digital content for B2B and have done so for clients like Salesforce, Cisco, ServiceNow, DocuSign, Palo Alto Networks, Twitter, Airship, Google, and more! 

Look at all the things that evolved in 2020 that you want to keep, change, or stop doing. Then ask yourself how you might want to change content marketing to prepare for whatever comes next. If BayCreative can help, please let us know.

Stay healthy!
-- Scott, Arne and Team BayCreative

You absolutely shouldn't stop reaching out to prospects and dormant clients just because you can’t meet with them in person. That’s why many marketers are increasing their use of virtual and digital content, according to a new report ("Marketing Impact Report: COVID-19s Effect on Marketing Priorities") published by technology media company BrightTALK.

BrightTALK has seen a 76% increase year-over-year in content for webinars, videos, and virtual events, and its research found that 79% of marketers are leveraging webinars.

But merely creating virtual and digital content isn’t enough—you need creative, original, and compelling content to cut through the increased digital noise. “There’s a greater focus on quality content,” BrightTALK states. Unfortunately, many companies don’t have the time or in-house ability to create this powerful content, according to BrightTALK’s research.

If you’re in that segment, BayCreative can help. We’re experts at creating virtual and digital content for B2B and have done so for clients like Salesforce, Cisco, ServiceNow, Palo Alto Networks, Twitter, Airship and more! If you’re looking to increase your use of webinars, videos, and/or virtual events, please let us know.

Stay healthy!
-- Scott, Arne and Team BayCreative

B2B technology buyers consult on average five resources before making a buying decision, according to “The 2020 B2B Buying Disconnect.” Those resources include product demos, vendor websites, reports, white papers, customer success stories, and blogs, along with third-party materials such as user reviews.

Companies can’t directly control content on user-review sites, but companies can—and must—produce enough of their own content to help prospects do their research. Among B2B technology vendors, websites, demos, and marketing collateral are the top tactics used to educate buyers, according to that report.

Those are just two interesting bits of data from the annual report, which seeks to take a pulse on the buying habits among companies in the technology industry. The report is from TrustRadius, a review site for business technology. I think you’ll like the report; you can download the full 64-page report here.

BayCreative brings the credibility of B2B marketing/branding/creative expertise and an impressive stable of clients. We’ve helped deploy solid marketing strategies and flawless execution time and time again for our clients, including: Salesforce, ServiceNow, Cisco, Palo Alto Networks, Airship and more! 

Of course, if you need help creating the content that converts B2B technology buyers into your customers, BayCreative is here for you. Just let us know if we can help.

Stay healthy!
-- Scott, Arne and Team BayCreative

The B2B buying-decision process is increasingly complex. It involves multiple levels and multiple people in multiple roles. Those people making the decisions about a substantial purchase aptly make up the “buying center” of an organization.

Understanding the buying center and the people in it is important to shaping effective B2B marketing content. So I thought you’d find this short presentation helpful: “Inside the Mind of the B2B Buyer 2020.” The SlideShare presentation tells you who is in the buying center and gives tips for how to reach and convert them. When you get a minute, check it out. I think you’ll find its information useful.

And, of course, if you need help creating the content that converts B2B buyers into your customers, BayCreative is here to support you... just like we’ve done for our clients Salesforce, Cisco, ServiceNow, Palo Alto Networks, Twitter, Airship and more! We’re experts at creating dynamic and effective content that crafts a story about your business and defines your unique value proposition. Just let us know if we can help you.

Stay healthy!
--Scott & Arne

Stories that showcase your customers’ heroic measures to serve their customers in this challenging business environment can be especially powerful right now.

These stories can inspire your audience and highlight how, even in difficult times, your solution/product/service can play a role in helping businesses continue to meet customer demands.

No matter the size of your company, you should be telling these success stories.

It makes good business sense to spotlight your customers and your solution at all times, but especially now when the world is looking for feel-good stories.

If you’re like so many other companies right now, you may not have available resources in-house to tell those stories. The good news though is that, like you, BayCreative remains focused on serving our customers during this time, and we have the expert resources you need to tell incredible success stories (as we've done for Salesforce, Cisco, ServiceNow and many more.)

Just let us know if you need help.