Make Content Strategy Easier by Using an Editorial Calendar

Posted by BC Team on Oct 22, 2013 11:30:00 AM

Some of your most non-productive time is probably spent in front of your computer, wondering what content to develop for your e-commerce site. You may try to remember some good ideas that popped into your head during the past week, but which you failed to write down. You might even have to look at your site to see what you've covered before, in an effort to get an idea jump-started. Or you may run more than one site, so you may not be sure if you actually wrote THAT article for THAT site. If any of this sounds familiar then a content management tool such as an editorial calendar may be just what you need.

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Topics: Content Development

Pandas and Penguins and Content, Oh My!

Posted by Sven Hurty on Jul 11, 2013 11:21:00 AM

If your goal is to achieve a top search engine ranking status for your website, you need to understand that pandas and penguins aren’t just adorable creatures you visit at the local zoo. This may be old news to many of you, but Panda and Penguin represent major changes in the way Google decides which sites have earned rankings near the top of a potential customer’s search results, and which will be buried beneath the digital rubble with little chance of discovery.

Content Creation and Management is Essential to Keeping Pace with Panda and Penguin
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Topics: Content Development

"Get Found" by the Right Prospects to Drive Lead Generation

Posted by Scott Danish on Apr 11, 2013 12:22:00 PM

Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accounts—to be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.

inbound funnel
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Topics: strategic marketing, marketing agency, Outsource Marketing, SEO, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, lead generation

Website Content Strategies - A Few Ways to Overcome Blogger's Block

Posted by Sven Hurty on Mar 14, 2013 8:30:00 AM

Lately, I’ve been hearing a similar concern from a variety of contacts. “We want content. We want a blog. But, how do we come up with new ideas every week?” It’s true, content requires time and effort, but with a little creativity it’s not hard to come up with some stellar subjects that bolster your content strategy. In this article, I’ll review a few of my favorite strategies. 

Writer's block doesn't need to hurt your content strategy. image credit: http://www.flickr.com/photos/theilr/5360576000/
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Topics: SEO, Content Development

Is Content Still the King?

Posted by Arne Hurty on Feb 16, 2013 1:42:00 PM

We've all heard the phrase content is king and have an idea of what that means. In the context of the web it has specific meaning regarding the value of SEO. Search providers (Google, Bing, etc.) seem to be changing the game on us with sophisticated technology like Panda. The underlying goal is straightforward enough—delivering relevant results on searches. After all, that's how they stay in business. Keeping that in mind makes it easier to concentrate on what matters in SEO. However, with the way search engines are changing, is it possibly time to reconsider the statement 'content is king?' Could user experience become the main focus? 

experience is king
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Topics: strategic marketing, SEO, Content Development, creative marketing, inbound marketing

The Essential Pieces of Modern Marketing Strategies

Posted by Sven Hurty on Dec 4, 2012 9:22:00 AM

In today's increasingly modern and competitive business landscape, you need a modern marketing strategy to survive. But where do you start?

A modern marketing plan doesn't need to be this complex.
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Topics: marketing plan, strategic marketing, Online Marketing, Content Development, inbound marketing, full service marketing, marketing strategies

Creative Marketing: 7 Steps to creating a popular blog

Posted by Gabriella Sannino on Nov 29, 2012 11:25:00 AM

popular blogsAccording to the WordPress Blog there are currently 57,316,676 blogs (and counting) that have been created just on their platform and that number is continually growing. Add in more huge numbers of blogs built on other platforms, and you begin to understand the level of competition you're faced with. If you are a new business and are considering starting a new blog, one thing's for sure, you never want to be the only one visiting your own blog.

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Topics: strategic marketing, Content Development

Writing SEO Friendly Content - 6 Tips for Better Online Marketing

Posted by Gabriella Sannino on Nov 8, 2012 9:44:00 AM

Growth of Internet resized 600

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Topics: Branding, Social, SEO, Content Development, keywords

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