Your Customers Can Say What You Can’t

Posted by Scott Danish on Jan 5, 2018 10:11:18 AM

Every interaction with a prospective customer centers around one key question. 

“How will you help me meet my business goals?”

The BEST person to answer that question is an existing customer. Happy customers are the most valuable asset for sales and marketing efforts. But are you maximizing the value of your current customers?

Prospects don’t want to be sold to all the time. They want to see how you work in the real world, how you'll help them if they become your customer. Success stories do that and more.

Through case studies, video customer profiles, and testimonials, you can help prospective customers understand the value and success they’ll experience by doing business with you. And, they provide valuable content for your website, email, and social media channels.

Showcasing your customer success can be as simple as:

  • Tell a compelling, powerful story your target audience can relate to (similar business pains)
  • Bring a new level of credibility to your marketing with quantifiable results
  • Find the right person to tell the story (ideally a similar persona as your target audience)
  • Let customer quotes lead the story (it’s not about you!)
  • Keep it short, but be as specific as possible
  • Use every opportunity to cross-promote your customer success stories

Over the years, the BayCreative team has produced hundreds of success stories in a variety of formats. Click below for some examples.

See for yourself, and keep us in mind when you need to tell your customers' stories.

All the best!
- Team BayCreative - 


    

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Topics: strategic marketing, Brand Development, Client Relationships, Content Development, creative marketing, Presentation, customer profile, b2b marketing, customer experience, digital marketing

Need Your Presentations to CRUSH IT?

Posted by Scott Danish on Jan 3, 2018 9:20:40 AM

As the new year begins, you or your team might need a killer presentation to show off your 2017 successes, or forecast what's going to happen in 2018.

At BayCreative we create stunning PowerPoint decks, for everything from annual sales meetings and year-in-review summaries to 2018 executive outlooks, company overviews, and more. We’ve done this for 100’s of companies including Salesforce, Cisco, Fujitsu, McKesson, Flextronics and Motorola. The great thing about working with BayCreative is that we're not just a production house. We're a creative consultancy that will help transform your roughest, most abstract, chicken-scratch ideas into beautiful, polished presentations.

See for yourself, and keep us in mind when your next PowerPoint deck needs to CRUSH IT!

All the best!
- Team BayCreative - 

        

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, b2b marketing, digital marketing

The explainer video and what’s next?

Posted by Arne Hurty on Jul 31, 2015 12:58:00 PM

The “explainer” video has become quite the thing. It’s a staple for business marketing as sure as a website, an email address, a phone number is. So what makes it an explainer. It’s not a demo video which shows you how something works. It’s not a tutorial which instructs you on how to do something. 

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Topics: video, Presentation, customer experience

You Are Not Your PowerPoint Presentation Enhancement

Posted by BC Team on Nov 26, 2013 12:30:00 PM

PowerPoint can liven up an ordinary presentation with graphics, audio, and animations. It does this so well that you may design the presentation first, put in as many bells and whistles as possible, and then think about what you want to say after. If you're intending to make a stand-alone executable that you send to your customers, then this is one way to proceed.

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Topics: Presentation

Presentation Enhancements: Three Reasons to trust your PowerPoint to the Experts.

Posted by BC Team on Sep 27, 2013 9:44:00 PM

Presentation enhancements, such as a carefully formatted, quality PowerPoint presentation, are an invaluable addition to your presentation. If you're in need of a quality presentation for a sales pitch, company meeting or product announcement (to name just a few applicable times) than consider the following three reasons to consult the experts for your marketing needs.

Could your presentation use a professional touch. Image Credit - http://www.flickr.com/photos/smemon/5690542503/
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Topics: Presentation

PowerPoint presentations need less text, and more presentation

Posted by Arne Hurty on Feb 12, 2013 11:46:00 AM

Since the days of the Roman Senate there has been no shortage of advice on the subject of presenting, oratory, speeches, etc. In this blog we'll zero in on one small part of that bigger universe: presenting with a PowerPoint slide deck. Too often we wind up in meetings watching slide after slide of densely packed text and poor visuals. Your mind wanders. You lose focus. A poorly designed slide deck, and a poorly designed presentation, can rob the very life out of your meeting, derail your vision, and undermine the value of what you have to say.

powerpoint presentations presenter slides
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Topics: Power Point, Presenter, Presentation, PowerPoint, slide deck

PowerPoint Design - Limited by Creativity, Not Technology

Posted by Arne Hurty on Nov 20, 2012 11:07:00 AM

I'm not willing to accept the excuse that because it's in PowerPoint we can't make it look good or that we're limited in some way. Ever since David Byrne took a turn at creating art in PowerPoint, I've liked the idea of embracing it as a challenge. If people can manage to create art on something like an Etch-a-Sketch, PowerPoint shouldn’t prove a barrier to creativity. Anyway, there really are no limitations, pages can get formatted in any aspect ratio you like, color is as limited as RGB, animation keeps stepping up, and clever use of it can get you close to the elegance of credits in a high-budget, Hollywood flick. And, if and when you do feel a creative pinch just import: movies, eps, png. There are really no excuses for not produce any visual experience with what’s available in PowerPoint.

Great things can be made with simple tools
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Topics: quality design, Presentation, PowerPoint

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