6 Best Practices for Creating Unique Content (Building Great Brand Messaging: Step 2)

Posted by Scott Danish on Feb 5, 2019 12:11:15 PM

Now that you’ve got your positioning statement, you have the foundation for all marketing materials you produce. That foundation will help you create strong brand messaging across all B2B marketing materials.

Brand messaging refers to how you convey your value and your unique value proposition and the language you use in your content. If you select the right language and focus on the right aspects of your business, you can make it stand out from the competition—and ultimately motivate the audience to buy your product/solution.

How do you pick the right things to focus on in your B2B marketing materials? How do you ensure you have strong brand messaging? Read on and we’ll provide some tips.

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Topics: strategic marketing, marketing agency, Brand Development, Content Development, marketing strategies, b2b marketing

11 Tips to Create Engaging B2B Videos (Your Target Audience Will Actually Pay Attention to)

Posted by Scott Danish on Jan 29, 2019 1:15:00 PM

 
According to a study from Microsoft, people now have an eight-second attention span. (The average attention span for a goldfish: nine seconds.)
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Topics: strategic marketing, marketing agency, video, marketing strategies, b2b marketing

Building Great Brand Messaging - Step 1: The Positioning Statement

Posted by Scott Danish on Jan 22, 2019 12:15:00 PM

 
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Topics: marketing plan, strategic marketing, marketing agency, marketing strategies, Messaging, b2b marketing

Resolve to Optimize Your B2B Marketing Efforts

Posted by Scott Danish on Jan 15, 2019 12:15:00 PM

 
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Topics: marketing plan, strategic marketing, marketing agency, Outsource Marketing, marketing strategies, b2b marketing

Clutch Names BayCreative a 2018 Top California B2B Service Provider

Posted by Scott Danish on Oct 2, 2018 7:47:44 PM

It’s not easy to choose the right digital agency. But since 1998, we’ve been making the choice easier by helping B2B marketers out there make better decisions (with better results) for their brand and growth.

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, PowerPoint, demand generation, b2b marketing, digital marketing

PowerPoint: Get the Most Out of Your PPT Decks

Posted by Scott Danish on Jun 4, 2018 3:15:00 PM

PowerPoint is one of those handy tools that just won’t go out of style. Marketers lean on it for practically everything they do, and it’s no wonder. PPT files open and present from almost any device and they’re easy to edit. And with support for vector-based graphics and animation, your slide deck can be anything from simple explanation, to a detailed demonstration, to high-quality looping video.

Get the most out of your slides by making sure they are built with the highest quality design and attention to detail. 

At BayCreative we take PowerPoint creativity to the limits. We apply our 20 years of B2B marketing experience producing thousands of slides to get the very best possible. Often, people looking at decks we’ve produced have no idea they’re even made in PowerPoint. And, some of the decks we’ve produced:

  • Keynote presentations at large events
  • Fully integrated with video and audio
  • Interactive, self-navigable decks
  • Looping animated decks for passively viewed screens (lobbies, trade shows)
  • Sales presentation decks with easily customizable slides
  • Refined story flow and messaging 

Regardless of your specific need, let BayCreative take your work to the highest level of quality. And make sure you’re getting everything you can out of your PowerPoint presentations.

To find out more about what BayCreative clients say about our PowerPoint/presentation work and their experience collaborating with our agency, check out the BayCreative presentation examples in our website portfolio: http://www.baycreative.com/work-type/powerpoint/

Please keep us fresh-in-mind.

All the best!
- Team BayCreative -

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Presentation, PowerPoint, demand generation, b2b marketing, digital marketing

BayCreative Named in "Top 10 Fastest Growing Digital Marketing Companies" (2018)

Posted by Scott Danish on Apr 26, 2018 8:00:00 PM

Great Clients + Great Team = Great Results
 

For the second year in a row, BayCreative has joined the ranks of The Silicon Review's "Top 10 Fastest Growing Digital Marketing Companies" as published in its April 2018 edition.

 


"[BayCreative] brings more than 20 years of B2B marketing, branding and creative experience to the table and as a full-service B2B marketing agency it delivers value to growing businesses by providing a 'Marketing Department-in-a-Box.'" - The Silicon Review (April 2018)

We're thrilled to be part of Silicon Review's list as well as being listed in Clutch Research's "2018 Top San Francisco Digital Agencies." We've come a long way from our start as a small design shop, but ultimately our ethos remains the same.

Our goal then, as now, is to serve as an extension of our clients team, build a strong relationship through collaboration, and generate tangible results. And, as a single source for all B2B marketing/branding/creative support, we are now more than ever better able to serve our clients' needs.

At the end of the day, our success is our clients success, and commendations like these simply reflect the success we have helped our client's achieve.

Discover what BayCreative clients say about their experience collaborating with our agency, and see portfolio examples of work.

Please keep us fresh-in-mind.

All the best!
- Team BayCreative -

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Topics: strategic marketing, Brand Development, Content Development, website design and development, creative marketing, demand generation, b2b marketing, digital marketing

2018 Top San Francisco Agencies: BayCreative Recognized for Two Leadership Awards by Clutch Research

Posted by Scott Danish on Apr 10, 2018 1:18:20 PM

BayCreative is more than a full service B2B marketing agency; for more than 20 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.

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Topics: strategic marketing, Brand Development, Content Development, website design and development, creative marketing, demand generation, b2b marketing, digital marketing

Move Your Audience with Motion Graphics and Video

Posted by Scott Danish on Apr 9, 2018 6:41:12 PM

Congratulations! You’ve decided that you need a video to introduce your company or your product/service to customers, and you’re excited to get started. But before we do that, let’s look at three "explainer" videos with unique approaches to making that first impression.

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Topics: Brand Development, video, SEO, b2b marketing, digital marketing

Keep Your Message Effective and Consistent

Posted by Scott Danish on Feb 6, 2018 7:47:54 PM

Are you suffering from message sprawl?

New marketing channels and opportunities are popping up every day, and leveraging them all can feel like a game of “content whack-a-mole.” Each new piece of content is a new opportunity to go off-message.

A well-crafted messaging framework can save you from messaging sprawl, and keep your team on the same page. Through a process of moderated workshops and brainstorming sessions, combined with interviews of stakeholders, employees, customers, and prospects, BayCreative will develop a messaging framework that keeps your marketing on track and in sync.

We’ve helped dozens of companies define their message, articulate value and differentiation, and develop a framework to make their content more effective.

Contact BayCreative to learn more about our approach to message development and how we could help you!

All the best!
- Team BayCreative - 

Download a sample Messaging Framework
we prepared for a high-tech B2B client

Sample_MessagingFramework_fin-1

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Topics: strategic marketing, Brand Development, Content Development, creative marketing, Messaging, b2b marketing, digital marketing

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