You wouldn't necessarily think file security software is a place for comedy, but BayCreative produced this video for our client Seclore that takes a humorous look at the world of Enterprise Rights Management.

Meet Steve, our enthusiastic but inept IT Director ... struggling to provide effective ERM solutions to his company.

We're proud of the team that developed this great video, and working with Seclore was a delight.

See for yourself, and keep us fresh in mind.

All the best!
- Team BayCreative - 

Every interaction with a prospective customer centers around one key question. 

“How will you help me meet my business goals?”

The BEST person to answer that question is an existing customer. Happy customers are the most valuable asset for sales and marketing efforts. But are you maximizing the value of your current customers?

Prospects don’t want to be sold to all the time. They want to see how you work in the real world, how you'll help them if they become your customer. Success stories do that and more.

Through case studies, video customer profiles, and testimonials, you can help prospective customers understand the value and success they’ll experience by doing business with you. And, they provide valuable content for your website, email, and social media channels.

Showcasing your customer success can be as simple as:

• Tell a compelling, powerful story your target audience can relate to (similar business pains)
• Bring a new level of credibility to your marketing with quantifiable results
• Find the right person to tell the story (ideally a similar persona as your target audience)
• Let customer quotes lead the story (it’s not about you!)
• Keep it short, but be as specific as possible
• Use every opportunity to cross-promote your customer success stories

Over the years, the BayCreative team has produced hundreds of success stories in a variety of formats. Click below for some examples.

See for yourself, and keep us in mind when you need to tell your customers' stories.

All the best!
- Team BayCreative - 

As the new year begins, you or your team might need a killer presentation to show off your 2017 successes, or forecast what's going to happen in 2018.

At BayCreative we create stunning PowerPoint decks, for everything from annual sales meetings and year-in-review summaries to 2018 executive outlooks, company overviews, and more. We’ve done this for 100’s of companies including Salesforce, Cisco, Fujitsu, McKesson, Flextronics and Motorola. The great thing about working with BayCreative is that we're not just a production house. We're a creative consultancy that will help transform your roughest, most abstract, chicken-scratch ideas into beautiful, polished presentations.

See for yourself, and keep us in mind when your next PowerPoint deck needs to CRUSH IT!

All the best!
- Team BayCreative - 

BayCreative is more than a full service B2B marketing agency; for more than 18 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.

Serving long-term needs is a must for us, and it seems our clients agree. Based on conversations with several of our clients, Washington D.C.-based market research firm Clutch has recently recognized our efforts with four "Market Leaders" awards: 

We’re thrilled to have been recognized as a top digital marketing agency in San Francisco by Washington, D.C.-based research firm Clutch. BayCreative is also listed among the leading inbound marketing agencies.

Today Clutch, an independent B2B services research company, published its first report on marketing and advertising agencies in the U.S. The research identifies leading agencies that have competencies across a range of both traditional and digital marketing functions. The full report can be found at: https://clutch.co/agencies/leaders-matrix.

You can find a lot on conversions and ways to improve conversion rates. What less obvious places can marketers look to improve conversions? Here are a few words on the topic of “white space” in the design. Any designer and many marketers will have heard this term and understand that to mean open area in a design. This is a design oriented topic but relevant to maketers. And can have a big impact on the experience your prospects and customers have.

I frequently use eMarketer for trusted information, research and resources on B2B digital marketing.  You probably do too.  

Paid search advertising can be a great way for B2B marketers to rapidly grow business. It can drive massive traffic to websites but must be managed properly for businesses to succeed. However, to successfully manage Pay-Per-Click (PPC) Campaigns, B2B marketers must put their focus on the following five essential areas.

The “explainer” video has become quite the thing. It’s a staple for business marketing as sure as a website, an email address, a phone number is. So what makes it an explainer. It’s not a demo video which shows you how something works. It’s not a tutorial which instructs you on how to do something.