Marketing is a lot like speed dating—except you don’t have a few minutes to attract your prospect’s interest. You’re lucky if you get eight seconds. And since attention spans aren’t getting any longer, it’s more important than ever to make a quick but lasting impression. But when it comes to solidifying a connection with your prospects, words alone won’t cut it. You need to reach them how they want to be reached: Digitally.

Let's face it, B2B marketers … your inbound marketing endeavors are more complex than your B2C counterparts. In the B2B space, you’re not just selling to individuals. There are a lot more people—and stages—in the buying process. And if your client’s purc

Just when you thought the business-to-business (B2B) space couldn't get more exciting, the digital revolution came along and changed the marketing game. No longer are in-person interactions necessary for closing deals. Today’s B2B customers do their research long before signing on the dotted line. In fact, ab2b_marketing staggering 94% turns to the Internet before making purchase decisions, according to a recent study from the Acquity Group.

As a sophisticated B2B marketer, you need to evolve your strategy to keep up with the shifting landscape. But how do you create the most effective marketing plan for your B2B company? Here are four digital marketing tips that are time-tested and proven to work perfectly in the B2B sphere.

Website design continues to evolve and change. While special effects are still popular, many sites are starting to go with more clean and basic designs. One of those that may catch on soon is the increased use of vertical content alignment. The reasons for that have everything to do with an increasing mobile presence, and the desire to make websites more streamlined so they don't look too overwhelming.

Every business needs marketing. It is not always done the same way, but all companies have to get the word out about their products and why customers should consider using them. In the world we live in with online commerce playing a big role, it is important to consider things like content management.

For those who think that internet memes are the creation of Millennials, you would be mistaken. The word and concept of the meme was created in 1976 by a man named Richard Dawkins. Companies have been using forms of memes in their marketing strategies for a long time. From Wendy’s “Where’s the beef?” campaign to Alka-Seltzer’s “I can’t believe I ate the whole thing”, marketers have used humor and repetition to deliver their message. Harvard Business Review points out that these characters were well known and loved. However, many didn’t recognize memes until the eruption of the internet memes such as grumpy cat, the world’s most interesting man, and success kid. Today, memes are racing around the web, especially on social media sites and are some of the most widely recognized posts.

Whether you’re trying to drive inbound marketing, outbound campaigns, PPC, email blasts or just standing on a street corner yelling about what you do, a clear, effective message is essential to effective communication.

At it’s most basic, messaging answers three questions:

• Who are we?

• What do we want to say?

• How do we say it?

With the traditional media of the past, you could reap business rewards by sticking to one tried-and-truemarketing strategy. With digital advertising and online media, no one marketing method is safe because the Internet evolves just as quickly as the hardware technology used to access it. The following are just some of the latest trends in website design:

The best marketing is the type that adapts to the modern world. Companies that adapt quickly to new marketing channels stand to gain significantly on their competition. 

In 1990 when the Americans with Disabilities Act (ADA) was passed insuring access to the internet was not a real concern.  Unfortunately soon after that there were court decisions that validated the idea that the ADA did not apply to internet access.  The federal government is now listening to groups who protect the interests of the disabled.  They are finally realizing how much of every-day life is conducted over the internet.