You should be shouting to the world about your company and all of the great things that it does. That being said, this does not guarantee that anyone will be listening. It may well be the case that you are just shouting into the wind in a very marketing noisy world. In order to get through all of that noise and really make a difference, you have to plan things out very carefully.
As a branded organization, you should understand the power that digital tools play in opinion sharing. Just when we thought the word of mouth traveled quickly; viral media communication has quadrupled the spreading of opinion through internet and other digital devices. Using the digital world is now a beneficial opportunity to show off your brand; but only with a careful brand strategy.
PowerPoint can liven up an ordinary presentation with graphics, audio, and animations. It does this so well that you may design the presentation first, put in as many bells and whistles as possible, and then think about what you want to say after. If you're intending to make a stand-alone executable that you send to your customers, then this is one way to proceed.
Topics: Presentation
When you think about marketing your business, you consider the budget you have, the types of materials you want to use, and what products or services you want to highlight. While these are all important components of a successful campaign, you should only develop them after your ask yourself one important question.
Topics: strategic marketing
Some of your most non-productive time is probably spent in front of your computer, wondering what content to develop for your e-commerce site. You may try to remember some good ideas that popped into your head during the past week, but which you failed to write down. You might even have to look at your site to see what you've covered before, in an effort to get an idea jump-started. Or you may run more than one site, so you may not be sure if you actually wrote THAT article for THAT site. If any of this sounds familiar then a content management tool such as an editorial calendar may be just what you need.
Topics: Content Development
Inbound marketing continues to evolve in what works best to capture leads in the online world. And while the usual suspects of blogging and social media have been analyzed to the hilt, what about the process of the webinar? More companies are starting to place webinar videos on their websites to provide information about ideas and services they provide. However, in the age of personalization while dealing with lead generation, you have to find some way to make that webinar truly resonate.
It is no secret that videos draw people in more than any other medium. But the concept of making a video can be almost overwhelming to someone who has little to no experience making a video production. You want to create your video on a budget, but you dont want your video to look cheaply made. So, what does a professional video look like?
Topics: video
Have you ever went to an 'About Us' page and expected a brief description of the company you were viewing, but in return found omething of dissertation there? People frequently join social networks like Facebook and Twitter only to find they are getting the extended rambling of a business. Immediately overwhelmed by the long description, they realize their precious time is being abused, and more than likely, will click away from the important message. Never give your website viewers a reason to skip over your "About Us" page; it is meant to inspire trust and reassure your viewers. Most companies need to hire web content writers just to get their point across, professionaly, to reach target audiences; thus spending money on words that may not be essentially effective. Writing content is the traditional norm for most websites; why not make your company's page different by implementing a new tactic.
Topics: video
Presentation enhancements, such as a carefully formatted, quality PowerPoint presentation, are an invaluable addition to your presentation. If you're in need of a quality presentation for a sales pitch, company meeting or product announcement (to name just a few applicable times) than consider the following three reasons to consult the experts for your marketing needs.
Topics: Presentation
So you're trying to build a brand online but you're finding that your efforts aren't converting to sales? Don't worry, you're certainly not alone in that struggle. Digital marketers, almost every day, breathe sighs of exasperation as it seems as though their online efforts are not gaining traction.
Topics: Branding
