Most business owners are familiar with the tremendous benefits of video production as an advertising strategy.  Video content is dynamic, interactive, and has the power to reach consumers more directly and deeply than print or photo advertising.

Branding is a common buzzword utilized by many businesses, from large corporations to small local companies. Some businesses think of only one aspect of their branding like the logo on a business card, or the banner on the home page of their website. Others believe that their services or products speak for themselves, and that word-of-mouth advertising will keep their 

 In the world of website design, things evolve quickly. But there may be no faster evolution right now than the developments in responsive web design, or RWD. Many people who write on technology have noted the importance of this new trend for companies. That's because it allows a web site to conform to whatever device the web page is being viewed on.

Video production is still underutilized in the power of marketing a business. That's perhaps because of the fear of what it costs and worry over how to make the videos look appealing. But if you think creatively, you can find ways to get into video production marketing without having to pay a huge fortune. Plus, the inspiration for ideas may already be at your fingertips.

Using valuable content to drive traffic to your site and grow your customer base is the core of inbound marketing.

If your goal is to achieve a top search engine ranking status for your website, you need to understand that pandas and penguins aren’t just adorable creatures you visit at the local zoo. This may be old news to many of you, but Panda and Penguin represent major changes in the way Google decides which sites have earned rankings near the top of a potential customer’s search results, and which will be buried beneath the digital rubble with little chance of discovery.

Today, marketers need to produce a constant flow of new content. These blogs, tweets, posts, webinars, etc. add value in a number of important ways. Content improves search engine rankings, drives traffic to websites, and helps to nurture existing leads. But, it can’t be just any content. You can’t post articles about your cat’s favorite toys and expect them to drive the traffic your looking for. Content, as part of a strategic marketing plan, has to be relevant and remarkable. 

Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accounts—to be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.

Most businesses and organizations are positioned in markets that are suited to the benefits of good branding practices. Branding stands out as a persistent and effective means to communicate a company’s value proposition, and is the cornerstone for a dependable relationship with customers, prospects and business partners. Long-term, well-managed brands build confidence and familiarity–both key components in helping customers and prospects feel comfortable about choosing to do business with you.

Outsourced marketing can be a tool to ease the burden from time to time, or a crucial cornerstone of your overall marketing strategy. But, in order to be successful with outsourced marketing services it’s imperative to consider the impact this will have and how you will manage an outside resource.