2017 Top San Francisco Agencies: BayCreative Recognized for 4 Leadership Awards by Clutch Research

Posted by Scott Danish on May 4, 2017 8:00:00 AM

BayCreative is more than a full service B2B marketing agency; for more than 18 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.

Serving long-term needs is a must for us, and it seems our clients agree. Based on conversations with several of our clients, Washington D.C.-based market research firm Clutch has recently recognized our efforts with four "Market Leaders" awards: 

        

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Topics: strategic marketing, Brand Development, Content Development, website design and development, creative marketing, demand generation, b2b marketing, digital marketing

Marketing Design with Some Breathing Room

Posted by Arne Hurty on Aug 31, 2015 12:45:51 PM

You can find a lot on conversions and ways to improve conversion rates. What less obvious places can marketers look to improve conversions? Here are a few words on the topic of “white space” in the design. Any designer and many marketers will have heard this term and understand that to mean open area in a design. This is a design oriented topic but relevant to maketers. And can have a big impact on the experience your prospects and customers have.

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Topics: website design and development, graphic design, b2b marketing

Scroll leaves fold behind

Posted by Arne Hurty on Jul 20, 2015 12:05:00 PM

Regardless of what we are developing a web experience for—awareness, engagement, conversion, sales—we inevitably get questions from people about the fold. Traditional wisdom had it that above is prime territory. For a good few years that thinking has shifted, supported by anecdotal evidence as well as a load of great studies (here is one article that references two studies that present slightly differing views). This shift is credited primarily to the arrival of finger scrolling, which has become second nature to people and universally accepted by every manufacturer and designer.

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Topics: website design and development

Website Design: Will Vertical Alignment Become Standard to Accommodate Mobile Screens?

Posted by BC Team on May 16, 2014 12:37:39 PM

Website design continues to evolve and change. While special effects are still popular, many sites are starting to go with more clean and basic designs. One of those that may catch on soon is the increased use of vertical content alignment. The reasons for that have everything to do with an increasing mobile presence, and the desire to make websites more streamlined so they don't look too overwhelming.

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Topics: website design and development

Marketing Specialists describe the Latest Website Design Trends

Posted by BC Team on Jan 21, 2014 11:46:49 AM

With the traditional media of the past, you could reap business rewards by sticking to one tried-and-truemarketing strategy. With digital advertising and online media, no one marketing method is safe because the Internet evolves just as quickly as the hardware technology used to access it. The following are just some of the latest trends in website design:

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Topics: website design and development

Responsive Website Design: Will it Really Help Online Marketing or Does it Need Adjustments?

Posted by BC Team on Aug 16, 2013 10:10:00 AM

 In the world of website design, things evolve quickly. But there may be no faster evolution right now than the developments in responsive web design, or RWD. Many people who write on technology have noted the importance of this new trend for companies. That's because it allows a web site to conform to whatever device the web page is being viewed on.

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Topics: website design and development

Photography in Creative Design: To Stock or Not

Posted by Anne Hurty on Feb 5, 2013 3:01:00 PM

Woman laughing alone with salad1Over the past few years the use of stock photography in marketing campaigns has been increasing exponentially. There are a wide array of options, from high end houses like Corbis and GettyImages to more affordable options like Dreamstime and Shutterstock, all providing a variety of images to meet any companies need. With this rising popularity, accessibilities and quality of stock photography it might be hard to see any reason not to use it for all of your marketing needs, right? Well, there are a few other things to consider before you go running to your nearest stock site and fill your pages with "women laughing alone with salads." How are these photos really connecting your message with the viewer? How can you best use photography to turn your marketing materials and website into creative marketing pieces?

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Topics: website design and development, creative marketing, quality design, photography, stock imagery

Wordpress Powers Corporate Website Design

Posted by Eric Dykstra on Nov 15, 2012 11:37:00 AM

More and more corporations are turning to Wordpress-based sites as a way to maintain a professional website while having the flexibility of updating content without any specific technical expertise. 

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Topics: strategic marketing, Online Marketing, website design and development, Development

It’s all in the details – Taking your web design to the next level.

Posted by Tracy Pidgeon on Nov 13, 2012 8:17:00 AM

A designer’s attention to small details can have a powerful impact on how visitors perceive the overall design of a website. A typical users is generally focused on finding information, and while good design may be nearly invisible to this user, bad design can significantly imeed their success and hurt the experience they have on your site.

95% of Design is Typography
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Topics: website design and development, quality design

7 Steps for Successful Website Redesigns

Posted by Sven Hurty on Jul 25, 2012 4:55:00 PM

Your website is often the first place that a prospect will interact with your company. It’s your best shot at a good impression and a way for people to engage with you on their own terms. Just as you wouldn’t show up for a job interview in shorts and a t-shirt you don’t want your website to misrepresent your brand. But beyond appearance, websites are quickly becoming the primary lead generation tool and sales source for many companies. So, your site needs to look great but it also has to be a well- oiled lead-generating machine that takes advantage of the latest in SEO and content marketing strategies.

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Topics: website design and development

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