Posted by Scott Danish on Jan 22, 2019 12:15:00 PM
Topics: marketing plan, strategic marketing, marketing agency, marketing strategies, Messaging, b2b marketing
Posted by Scott Danish on Jan 15, 2019 12:15:00 PM
Topics: marketing plan, strategic marketing, marketing agency, Outsource Marketing, marketing strategies, b2b marketing
Posted by Scott Danish on Sep 3, 2015 12:30:00 PM
Today Clutch, an independent B2B services research company, published its first report on marketing and advertising agencies in the U.S. The research identifies leading agencies that have competencies across a range of both traditional and digital marketing functions. The full report can be found at: https://clutch.co/agencies/leaders-matrix.
Topics: full service marketing, marketing strategies, b2b marketing, digital marketing
Posted by Scott Danish on Aug 13, 2015 1:24:00 PM
I frequently use eMarketer for trusted information, research and resources on B2B digital marketing. You probably do too.
Topics: full service marketing, marketing strategies, demand generation, lead generation, b2b marketing
Posted by Scott Danish on Jul 31, 2015 4:00:00 PM
Paid search advertising can be a great way for B2B marketers to rapidly grow business. It can drive massive traffic to websites but must be managed properly for businesses to succeed. However, to successfully manage Pay-Per-Click (PPC) Campaigns, B2B marketers must put their focus on the following five essential areas.
Topics: keywords, full service marketing, marketing strategies, demand generation, lead generation, b2b marketing, Pay-Per-Click
Posted by Scott Danish on Jul 29, 2015 1:00:00 PM
As a B2B marketer, you're always in search of new customers to grow business. To do so, you've got to "get found" by your target audiences. While the use of search engine optimization (SEO) might have made things easier, there are several mistakes B2B marketers still make when trying to manage an effective inbound marketing strategy. The following SEO management tips will help B2B marketers succeed among stiff online competition.
Topics: SEO, Content Development, inbound marketing, full service marketing, marketing strategies, b2b marketing
Posted by Arne Hurty on Jul 28, 2015 12:13:00 PM
Let’s say you don’t have a brand manager or a director of lead gen or social media manager. But your executive team understands there is value in all those things and somebody taped a message to your back when you weren’t looking that says "Kick me - I love marketing!" So where do you start. The sales guy wants leads “send out some emails or start a pay per click campaign or something like that” he says. Your CEO wants that sexy PowerPoint presentation he’s never been able to quite pull together. And everyone and their mother is clamoring for “social media.”
Topics: marketing strategies, Messaging, b2b marketing
Posted by Arne Hurty on Jun 27, 2015 10:26:03 PM
How do you connect with your market? That's the question at the heart of marketing. There are many channels and methods to use, digital and otherwise. An explosion of digital devices and the arrival of IoT extends the opportunity to connect, expanding the digital realm. The so called traditional media of print, television, and radio continues to evolve, stubbornly refusing to accept obsolescence. Apps, websites, social media, events, commerce, all make for a complex landscape for a brand to participate in in a meaningful way.
Testing for results lets you navigate all this, of course. Test, measure, and throw your marketing spend at what works. It’s a defensible approach, it’s safe. But you might find yourself shortchanging inspiration and spontaneity if that's your only tactic. The “stuff” of engaging relationships is spontenaity, fun, challenge.
Topics: Branding, marketing strategies, customer experience, user experience
Posted by Scott Danish on Jun 8, 2015 3:10:39 PM
Sure, Facebook is a terrific channel for connecting with consumers, and Twitter is a great way to capture the buzz on the street. But LinkedIn is the social media platform for B2B marketing — hands down. Whether your focus is on inbound marketing, lead generation, building brand awareness, or simply drawing comments from prospective clients, few networks can match LinkedIn in importance or features. Here are the top 10 ways to make LinkedIn a key part of your B2B marketing mix.
Topics: Social, Content Development, full service marketing, marketing strategies, b2b marketing
Posted by Scott Danish on Jun 2, 2015 6:19:34 PM
You’ve probably heard the saying, “No one ever got fired for buying IBM.”
IBM didn’t get its sterling reputation overnight. It achieved it by creating a superior product, being a leader in innovation, and building trust with its clients to ensure they would return.
Topics: Client Relationships, full service marketing, marketing strategies, b2b marketing
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