BayCreative is more than a full service B2B marketing agency; for more than 18 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.
Serving long-term needs is a must for us, and it seems our clients agree. Based on conversations with several of our clients, Washington D.C.-based market research firm Clutch has recently recognized our efforts with four "Market Leaders" awards:
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Topics:
strategic marketing,
Brand Development,
Content Development,
website design and development,
creative marketing,
demand generation,
b2b marketing,
digital marketing
Most of our B2B clients find themselves in markets that suit themselves well to good branding practices. For them, good branding represents an effective, persistent way to communicate their company's value proposition. It's also the cornerstone of their relationship with everyone from customers to prospects to business partners. By ensuring their brand is well-managed and maintained in the long term, they build familiarity and confidence — two key components in ensuring that prospective and current customers feel comfortable doing business with them.
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Topics:
strategic marketing,
Branding,
Brand Development,
full service marketing,
Messaging
Just when you thought the business-to-business (B2B) space couldn't get more exciting, the digital revolution came along and changed the marketing game. No longer are in-person interactions necessary for closing deals. Today’s B2B customers do their research long before signing on the dotted line. In fact, ab2b_marketing staggering 94% turns to the Internet before making purchase decisions, according to a recent study from the Acquity Group.
As a sophisticated B2B marketer, you need to evolve your strategy to keep up with the shifting landscape. But how do you create the most effective marketing plan for your B2B company? Here are four digital marketing tips that are time-tested and proven to work perfectly in the B2B sphere.
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Topics:
strategic marketing,
full service marketing,
marketing strategies
When you think about marketing your business, you consider the budget you have, the types of materials you want to use, and what products or services you want to highlight. While these are all important components of a successful campaign, you should only develop them after your ask yourself one important question.
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Topics:
strategic marketing
Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accountsto be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.
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Topics:
strategic marketing,
marketing agency,
Outsource Marketing,
SEO,
Content Development,
inbound marketing,
full service marketing,
marketing strategies,
demand generation,
lead generation
We've all heard the phrase content is king and have an idea of what that means. In the context of the web it has specific meaning regarding the value of SEO. Search providers (Google, Bing, etc.) seem to be changing the game on us with sophisticated technology like Panda. The underlying goal is straightforward enoughdelivering relevant results on searches. After all, that's how they stay in business. Keeping that in mind makes it easier to concentrate on what matters in SEO. However, with the way search engines are changing, is it possibly time to reconsider the statement 'content is king?' Could user experience become the main focus?
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Topics:
strategic marketing,
SEO,
Content Development,
creative marketing,
inbound marketing
In today's increasingly modern and competitive business landscape, you need a modern marketing strategy to survive. But where do you start?
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Topics:
marketing plan,
strategic marketing,
Online Marketing,
Content Development,
inbound marketing,
full service marketing,
marketing strategies
According to the WordPress Blog there are currently 57,316,676 blogs (and counting) that have been created just on their platform and that number is continually growing. Add in more huge numbers of blogs built on other platforms, and you begin to understand the level of competition you're faced with. If you are a new business and are considering starting a new blog, one thing's for sure, you never want to be the only one visiting your own blog.
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Topics:
strategic marketing,
Content Development
More and more corporations are turning to Wordpress-based sites as a way to maintain a professional website while having the flexibility of updating content without any specific technical expertise.
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Topics:
strategic marketing,
Online Marketing,
website design and development,
Development
All companies know that in order to grow their business, they need to keep finding new customers and that means marketing. However, the breakdown starts to happen when marketing departments get overworked, or a company doesn't have their own department to help them through the planning process.
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Topics:
marketing plan,
strategic marketing,
marketing agency,
Outsource Marketing,
full service marketing,
customer profile
