B2B Lead Nurture Campaigns Improve Personalization, Targeting

Posted by Scott Danish on Aug 13, 2015 10:24:00 AM

I frequently use eMarketer for trusted information, research and resources on B2B digital marketing.  You probably do too.  

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Topics: full service marketing, marketing strategies, demand generation, lead generation, b2b marketing

5 Essentials for Managing Successful B2B Pay-Per-Click Campaigns

Posted by Scott Danish on Jul 31, 2015 1:00:00 PM

Paid search advertising can be a great way for B2B marketers to rapidly grow business. It can drive massive traffic to websites but must be managed properly for businesses to succeed. However, to successfully manage Pay-Per-Click (PPC) Campaigns, B2B marketers must put their focus on the following five essential areas.

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Topics: keywords, full service marketing, marketing strategies, demand generation, lead generation, b2b marketing, Pay-Per-Click

7 Steps to Effective B2B Inbound Marketing

Posted by Scott Danish on Jun 1, 2015 1:49:45 PM

Meeting key performance indicators (KPIs) in your inbound marketing efforts needn't be difficult. In our experience, there is a simple seven-step process that companies of any size can follow to achieve success. Using this process, the various pieces of the puzzle – from content development to marketing automation — fall into place seamlessly.

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Topics: Content Development, inbound marketing, full service marketing, demand generation, lead generation

"Get Found" by the Right Prospects to Drive Lead Generation

Posted by Scott Danish on Apr 11, 2013 12:22:00 PM

Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accounts—to be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.

inbound funnel
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Topics: strategic marketing, marketing agency, Outsource Marketing, SEO, Content Development, inbound marketing, full service marketing, marketing strategies, demand generation, lead generation

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