The explainer video and what’s next?

Posted by Arne Hurty on Jul 31, 2015 12:58:00 PM

The “explainer” video has become quite the thing. It’s a staple for business marketing as sure as a website, an email address, a phone number is. So what makes it an explainer. It’s not a demo video which shows you how something works. It’s not a tutorial which instructs you on how to do something. 

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Topics: video, Presentation, customer experience

Four Vital Tips for B2B Video Marketing

Posted by Scott Danish on May 20, 2015 12:02:00 PM

Marketing is a lot like speed dating—except you don’t have a few minutes to attract your prospect’s interest. You’re lucky if you get eight seconds. And since attention spans aren’t getting any longer, it’s more important than ever to make a quick but lasting impression. But when it comes to solidifying a connection with your prospects, words alone won’t cut it. You need to reach them how they want to be reached: Digitally.

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Topics: video

More Goes Into a Video Production Than You Would Think

Posted by BC Team on Oct 3, 2013 10:12:00 AM

It is no secret that videos draw people in more than any other medium. But the concept of making a video can be almost overwhelming to someone who has little to no experience making a video production. You want to create your video on a budget, but you don’t want your video to look cheaply made. So, what does a professional video look like?

Are you ready for all that goes into video production? Image Credit: Horia Varlan
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Topics: video

Differentiate Your Business Using Compelling Videos To Identify Your Brand

Posted by BC Team on Oct 1, 2013 9:13:00 AM

Have you ever went to an 'About Us' page and expected a brief description of the company you were viewing, but in return found omething of dissertation there? People frequently join social networks like Facebook and Twitter only to find they are getting the extended rambling of a business. Immediately overwhelmed by the long description, they realize their precious time is being abused, and more than likely, will click away from the important message. Never give your website viewers a reason to skip over your "About Us" page; it is meant to inspire trust and reassure your viewers. Most companies need to hire web content writers just to get their point across, professionaly, to reach target audiences; thus spending money on words that may not be essentially effective. Writing content is the traditional norm for most websites; why not make your company's page different by implementing a new tactic.

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Topics: video

Video Production Will Boost Your Company's Visibility

Posted by BC Team on Sep 4, 2013 10:17:00 AM

Most business owners are familiar with the tremendous benefits of video production as an advertising strategy.  Video content is dynamic, interactive, and has the power to reach consumers more directly and deeply than print or photo advertising.

Video production is hard, hire a professional to do it right.
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Topics: video

Video Production for Marketing: Why You Should Consider It and How to Do It Cheaply

Posted by BC Team on Aug 8, 2013 9:30:00 AM

Video production is still underutilized in the power of marketing a business. That's perhaps because of the fear of what it costs and worry over how to make the videos look appealing. But if you think creatively, you can find ways to get into video production marketing without having to pay a huge fortune. Plus, the inspiration for ideas may already be at your fingertips.

Video needs to be part of your marketing plan. -http://www.flickr.com/photos/opensourceway/5364621194/
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Topics: video

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