BayCreative is more than a full service B2B marketing agency; for more than 18 years, we've driven results for our clients as an extension of their team. With our “marketing department in a box,” approach, BayCreative offers in-depth, collaborative support to develop and execute effective digital/web marketing, inbound marketing, lead generation, brand awareness-building, new product/service launch and sales/channel enablement strategies that fuels our client’s growth.
Serving long-term needs is a must for us, and it seems our clients agree. Based on conversations with several of our clients, Washington D.C.-based market research firm Clutch has recently recognized our efforts with four "Market Leaders" awards:
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Topics:
strategic marketing,
Brand Development,
Content Development,
website design and development,
creative marketing,
demand generation,
b2b marketing,
digital marketing
As a B2B marketer, you're always in search of new customers to grow business. To do so, you've got to "get found" by your target audiences. While the use of search engine optimization (SEO) might have made things easier, there are several mistakes B2B marketers still make when trying to manage an effective inbound marketing strategy. The following SEO management tips will help B2B marketers succeed among stiff online competition.
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Topics:
SEO,
Content Development,
inbound marketing,
full service marketing,
marketing strategies,
b2b marketing
Sure, Facebook is a terrific channel for connecting with consumers, and Twitter is a great way to capture the buzz on the street. But LinkedIn is the social media platform for B2B marketing — hands down. Whether your focus is on inbound marketing, lead generation, building brand awareness, or simply drawing comments from prospective clients, few networks can match LinkedIn in importance or features. Here are the top 10 ways to make LinkedIn a key part of your B2B marketing mix.
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Topics:
Social,
Content Development,
full service marketing,
marketing strategies,
b2b marketing
Meeting key performance indicators (KPIs) in your inbound marketing efforts needn't be difficult. In our experience, there is a simple seven-step process that companies of any size can follow to achieve success. Using this process, the various pieces of the puzzle – from content development to marketing automation — fall into place seamlessly.
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Topics:
Content Development,
inbound marketing,
full service marketing,
demand generation,
lead generation
You’re smart, savvy, and you know your business like the back of your hand. So, why does it seem like no matter how much social media marketing you do, you’re only reaching the same, small circle of people? The answer is quite simple: Despite your best intentions, you might be doing everything wrong.
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Topics:
Social,
SEO,
Content Development,
inbound marketing
Every business needs marketing. It is not always done the same way, but all companies have to get the word out about their products and why customers should consider using them. In the world we live in with online commerce playing a big role, it is important to consider things like content management.
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Topics:
Content Development
Some of your most non-productive time is probably spent in front of your computer, wondering what content to develop for your e-commerce site. You may try to remember some good ideas that popped into your head during the past week, but which you failed to write down. You might even have to look at your site to see what you've covered before, in an effort to get an idea jump-started. Or you may run more than one site, so you may not be sure if you actually wrote THAT article for THAT site. If any of this sounds familiar then a content management tool such as an editorial calendar may be just what you need.
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Topics:
Content Development
If your goal is to achieve a top search engine ranking status for your website, you need to understand that pandas and penguins arent just adorable creatures you visit at the local zoo. This may be old news to many of you, but Panda and Penguin represent major changes in the way Google decides which sites have earned rankings near the top of a potential customers search results, and which will be buried beneath the digital rubble with little chance of discovery.
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Topics:
Content Development
Whether your goals are to build a qualified-leads database from targeted cold inquiries, or nurture warm leads to remain engaged, or just to get a foot-in-the-door with CXOs at named accountsto be successful you need to focus you efforts on getting your Sales teams' phones ringing. To do this you need to develop integrated campaigns that leverage innovative inbound and outbound marketing techniques in broadcast and high-touch direct response. No matter what type of campaign, make sure you are using best practices in development, deployment, measurement and reporting. And, maximize the effectiveness of your sales team with self-qualifying landing pages, persuasive call scripts and custom sales presentations.
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Topics:
strategic marketing,
marketing agency,
Outsource Marketing,
SEO,
Content Development,
inbound marketing,
full service marketing,
marketing strategies,
demand generation,
lead generation
Lately, Ive been hearing a similar concern from a variety of contacts. We want content. We want a blog. But, how do we come up with new ideas every week? Its true, content requires time and effort, but with a little creativity its not hard to come up with some stellar subjects that bolster your content strategy. In this article, Ill review a few of my favorite strategies.
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Topics:
SEO,
Content Development
